TVA Group's magazines popular on all platforms
MONTRÉAL, Oct. 22, 2015 /CNW Telbec/ - TVA Publications is proud to announce that with 10.8 million readers on all platforms it is now Canada's uncontested magazine industry leader.
According to a new multiplatform readership metric (spanning print, tablet replica edition, websites and mobile apps) published by Vividata, TVA Publications' French-language titles attract 3.2 million readers per issue and its English-language titles more than 8.1 million readers per issue, counting all platforms. The numbers show that TVA Publications' brands have stronger relationships than ever with consumers from coast to coast.
"These results confirm that our brands and content are lengthening their lead as Canada's favourites," said Lucie Dumas, Vice President and Publisher, Magazines Group. "The readership figures offer compelling testimony to the creativity and dedication of all our teams."
The standard-setter in Québec
According to Vividata's numbers, 7 Jours magazine is the No. 1 weekly in Québec with nearly 600,000 multiplatform readers per week.
Among monthlies, Coup de pouce is the print magazine with the largest readership in Québec with over 1.1 million readers. It is Québec's most popular lifestyle magazine with nearly 1.4 million readers across all platforms.
ELLE Québec and Les idées de ma maison are Québec's top fashion magazine and home decor magazine respectively, with 643,000 and 762,000 multiplatform readers.
As the younger generation turns increasingly towards digital content, Cool! continues to attract Québec teens on all platforms, drawing nearly 300,000 readers.
Strong brands in English Canada
On the English side, Canadian Living is Canada's most widely read English-language women's magazine at close to 3.2 million readers. Meanwhile, a total of 1.7 million fashion-conscious readers look to ELLE Canada for fashion ideas on all platforms, making it Canada's leading fashion magazine, and The Hockey News is the top destination for Canadian sports fans, with nearly 2.1 million multiplatform readers.
Among TVA Publications' stable of successful titles, Canadian Gardening and Style at Home all draw more than 1.8 million multiplatform readers per month.
About TVA Group
TVA Group Inc., a subsidiary of Quebecor Media Inc., is an integrated communications company engaged in the broadcasting, film and television production, and magazine publishing industries. TVA Group Inc. is the largest broadcaster of French-language entertainment, information and public affairs programming in North America, the largest publisher of French-language magazines, and one of the largest private-sector producers of French-language content. Its Class B shares are listed on the Toronto Stock Exchange under the ticker symbol TVA.B.
SOURCE Quebecor Media Group
For further information: Véronique Mercier, Vice President, Communications, Media Group and TVA Group Inc., C. 438-390-0876, [email protected]