MONTREAL, Jan. 15, 2015 /CNW Telbec/ - Tuxedo, the only Canadian agency nominated, was ranked 5th in Adweek's top 10 advertising stories of 2014 with the "Camo Confessions" viral video campaign for the cosmetics company Dermablend Professional.
Through moving and authentic storytelling, the "Camo Confessions" videos found a way to reach the Adweek readership and pushed Dermablend Professional among the finalists with other big names such as Coca Cola, Pepsi, Budweiser and Ikea.
See the complete list here: http://bit.ly/1BHrGuM
About Camo Confessions
Two years have passed since DERMABLEND PROFESSIONAL's "Go Beyond the Cover" campaign which had generated millions of views across the world. Last year, again with the help of TUXEDO, they launched the "Camo Confessions" videos with a global impact.
With the notoriety the brand has built over the past two years, this new digital campaign aims to create an emotional connection with consumers and to spark true engagement toward the brand by proving once more the undisputed efficiency of the products.
Through Camo Confessions, we discover the moving stories of collaborators, notably Cheri Lindsay a University athletic coach, and Cassandra Bankson, a model, actress, and renowned makeup vlogger, each needing to dampen their sometimes shocking imperfections.
People around the web are invited to share their own experiences with the community by downloading their own Camo Confession on YouTube's Dermablend Professional channel (http://www.youtube.com/DermablendPro). For each downloaded confession, Dermablend Professional will give 1$ to "Look Good, Feel Better" the American foundation aiming to better self-esteem and quality of life for women suffering from side effects of cancer treatments.
Sonya Sheth, US General director, Dermablend & Vichy
Creative director/ realisator : Ludwig Ciupka
President : Dominic Tremblay
Video editor : Jean-Michel Simard
Music : Zoo Brazil, "Heart's A Legend"
Tuxedo is a creative agency that tells inspirational, aspirational and impactful brand stories that better engage with your consumer. The stories we tell bridge physical and digital environments through a full-service offering that includes advertising, branding, digital creation, photo and video production, architecture and environmental design.
Based in Montreal, Tuxedo does business in Canada, the U.S. and Europe.
For more details about Tuxedo, visit www.agencetuxedo.com
Image with caption: "Tuxedo named among Adweek best stories of 2014 (CNW Group/Tuxedo)". Image available at: http://photos.newswire.ca/images/download/20150115_C5862_PHOTO_EN_10248.jpg
For further information: For additional information: Guillaume Savard, [email protected], 514 664-5722 ext.126