Ad became instant hit, receiving more than 25 million views within first three days
ISTANBUL, June 4, 2015 /CNW/ - Turkish Airlines announced today that it has been awarded the "Your Favorite" YouTube ad of the past decade with its selfie shootout video, as part of YouTube's 10years of great branded videos. The ad was developed by Crispin Porter + Bogusky.
The ad, Kobe vs. Messi: The Selfie Shootout, has received more than 140 million views on YouTube. The spot was a follow up to the 2012 Legends on Board campaign. The video features two of the world's biggest sports superstars, Kobe Bryant and Lionel Messi, in a face-off game for selfie supremacy. The combination of the selfie trend along with well-known superstars who showcase just a few destinations where Turkish Airlines travels to across the globe, resulted in the ad becoming an instant hit, receiving 25 million views within the first three days.
"This YouTube ad was about increasing awareness that Turkish Airlines serves more countries than any other carrier. For travelers this means, one-stop connections from any destination through our hub in Istanbul to 274 global destinations," said Zeki Cukur, Senior Vice President, Corporate Communications at Turkish Airlines. "Kobe and Messi did a fantastic job of allowing us to highlight the fact that no other airline offers this type of access to destinations around the world for U.S. travelers."
ABOUT TURKISH AIRLINES
Established in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is a 4-star airline today with a fleet of 277 (passenger and cargo) aircraft flying to 274 destinations worldwide with 226 international and 48 domestic. According to Skytrax survey of 2014, Turkish Airlines was chosen "Europe's Best Airline" for the fourth and "Best Airline in Southern Europe" for the sixth consecutive time. Having won in 2010 the world's "Best Economy Catering Service" and in 2013 the world's "Best Business Catering Service" awards, Turkish Airlines was this year awarded the world's "Best Business Catering Service" and "Best Business Class Lounge Dining" prizes in the Skytrax survey. More information about Turkish Airlines can be found on http://www.turkishairlines.com.
SOURCE Turkish Airlines