TSN Delivers Most-Watched Trade Deadline Show with 259,000 Viewers for TRADECENTRE '12

- TSN.ca has its busiest day EVER with a record 20.8 million total page views -
- Nearly 2.8 million unique viewers tuned in at some point to TRADECENTRE '12 -

To tweet this release: http://bit.ly/yn2RSs

TORONTO, Feb. 28, 2012 /CNW/ - Yesterday wasn't a blockbuster day for NHL trades, but it certainly was a blockbuster day for TSN, as hockey fans once again turned to Canada's Sports Leader in record numbers to experience the country's most comprehensive coverage of NHL Trade Deadline Day with the multiplatform event, TRADECENTRE '12.

"With records set on all of our industry-leading platforms yesterday for TRADECENTRE '12, it is extremely humbling to know that Canadians have once again overwhelmingly chosen TSN as their #1 destination for breaking news and analysis on NHL Trade Deadline Day," said Stewart Johnston, President, TSN.  "It's clear that fans can't get enough of the country's favourite pastime and that they consistently turn to TSN when it matters the most."


Overnight data from BBM Canada confirms that Canadians made TSN's 10-hour flagship show, TRADECENTRE '12, their first choice for trade news, opinion and analysis:

  • An average audience of 259,000 viewers watched TRADECENTRE '12, making it the most-watched trade deadline show ever for TSN*
  • Audience for TRADECENTRE '12 was 2.5 times higher than the audience delivered by TSN's closest competitor on NHL Trade Deadline Day
  • The final three hours (3-6 p.m. ET) of TRADECENTRE '12 attracted an average audience of 317,000 viewers as the trade deadline came to a close
  • Nearly 2.8 million unique viewers tuned in at some point to TRADECENTRE '12
  • Audience levels peaked at 544,000 viewers at 3:50 p.m. ET just after TSN's Bob McKenzie broke news that Vancouver Canucks forward Cody Hodgson was traded to the Buffalo Sabres for Zach Kassian
  • Last night's episode of THAT'S HOCKEY with host Gino Reda wrapping up NHL Trade Deadline Day delivered an average audience that was 21% higher than its season average

TSN has brought comprehensive day-long coverage of NHL Trade Deadline Day to fans since 2000.


TSN.ca set record numbers for online traffic yesterday, as hockey fans consistently visited Canada's industry-leading sports website throughout the day to keep tabs on their favourite players and teams:

  • TSN.ca recorded 20.8 million page views making it the busiest day in TSN.ca history and shattering the previous record of 15.8 million page views set on Trade Deadline Day in 2009
  • Live online streaming of TRADECENTRE '12 delivered 240,000 video views, marking an 18% increase compared to last year
  • Online audience levels for the live broadcast peaked at 38,300 concurrent users at the close of the trade deadline at 3 p.m. ET - up 13% compared to last year
  • Jay Onrait's annual TRADECENTRE blog attracted 71,000 unique participants

TRADECENTRE '12 on Twitter

#TradeCentre drove the conversation yesterday on Twitter, as the TSN-branded hashtag remained among the top trends in Canada throughout the day and often in either the first or second trending spot.  In addition, TSN's @SportsCentre was trending across Canada at 8:02 a.m. ET - two minutes after TRADECENTRE '12 went live on TSN.

Additional TSN-related trends on Twitter during the 10-hour live TRADECENTRE '12 broadcast included:

In the days leading up to TRADECENTRE '12, TSN Hockey Insider Bob Mckenzie surpassed 300,000 followers.  Together, McKenzie and fellow TSN Hockey Insider Darren Dreger continue to be the two most-followed media personalities in Canada.

Coverage of TRADECENTRE '12 extended to CTV affiliates along with CTV News Channel and CP24, and to Bell Media sports radio stations including TSN Radio in Toronto, Winnipeg and Montreal.  TSN was also a definitive source for trade news and reaction both in Canada and across the border where the network and its personalities were quoted in USA Today, Sports Illustrated, The New York Times and The Washington Post.


Visit TSN.ca/Twitter to follow all TSN personalities on Twitter.
Hashtags: #TSN and #TradeCentre

TSN: www.Facebook.com/TSN

TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events.  TSN properties include TSN2, TSN MOBILE and the industry-leading sports website TSN.ca.  Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

Sources: BBM Canada, Omniture, Akamai, Coveritlive.com
*BBM Canada overnight vs. final data


For further information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Twitter: @TSN_PR

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