TORONTO, June 10, 2013 /CNW/ - A great-tasting, calorie-free sweetener
derived from the best-tasting part of the stevia leaf has arrived in
Canada. Truvia® sweetener, recently approved by Health Canada, offers a great new
option to support healthier lifestyle choices.
Truvia® sweetener represents a new category of sweeteners from a natural source
that can be added to a range of food and beverages. It has a crystal
form that sprinkles just like sugar with no unpleasant aftertaste. It's
ideal for coffee, tea and other beverages and on cereal, fruit, oatmeal
and yogurt. It can also be used in cooking and baking. One 3g packet of
Truvia® sweetener provides the same sweetness as two teaspoons (10 mL) of
"Truvia® sweetener offers Canadians a versatile alternative to artificial
sweeteners that can be included in a range of food and beverage choices
every day," says Lydia Knorr, RD. "New options like this can help make
it easier to follow a healthier lifestyle by enhancing our taste
experience without adding sugar and calories to our diet. In addition,
it is an excellent choice for diabetics as Truvia® sweetener has no impact on blood glucose or insulin levels."
From best part of the stevia plant
Truvia® sweetener is made with Truvia® stevia leaf extract, which is the best-tasting part of the stevia
plant. Stevia, a member of the Chrysanthemum family, was discovered in South America more than 200 years ago and has
been used as a sweetener in other parts of the world for more than
Leading the way
Truvia® sweetener is made by Cargill, which has led the way in bringing Truvia® stevia leaf extract to the market, opening the category of calorie-free
sweeteners derived from a natural source. Cargill's comprehensive
peer-reviewed, published safety data on steviol glycosides were pivotal
in Health Canada's approval (in November 2012) of the use of Truvia® stevia leaf extract as a tabletop sweetener and sweetener in certain
food categories in Canada.
Truvia® sweetener is already the number one sweetener in the natural sugar substitute category in the United States, the United Kingdom, Venezuela and Spain.
It is also available in Mexico and select European countries. To ensure
quality and consistency, Cargill manages every step of the production
process, from the leaf to the packet.
Formats and availability
Truvia® sweetener is available in Canada in 40- and 80-packet boxes and in a
convenient 270g spoonable jar format at Loblaws banner stores, Metro,
Safeway, Sobey's and other retailers across Canada.
Truvia® sweetener is made by Cargill, an international producer and marketer of
food, agricultural, financial and industrial products and services.
Founded in 1865, the privately held company employs 142,000 people in
66 countries. Cargill helps customers succeed through collaboration and
innovation and is committed to applying its global knowledge and
experience to help meet economic, environmental and social challenges
wherever it does business. For more information visit www.truvia.com/canada or www.cargill.ca.
For further information:
416.960.5100 ext. 246