NEW YORK, NY, March 13, 2012 /CNW Telbec/ - MG Icon, the joint venture among Iconix Brand Group, Inc., Madonna and Guy Oseary, announced today that Truth or Dare by Madonna, the second brand to launch under the MG Icon venture, will enter a licensing agreement with Aldo Product Services, a division of The Aldo Group, for Truth or Dare footwear.
August 2012 marks the global launch of the Truth or Dare footwear collection at Macy's and Nordstrom in the United States, Selfridges and ASOS.com in the United Kingdom, and The Bay, Little Burgundy and Capezio in Canada.
The Truth or Dare by Madonna brand targets Madonna's core demographic, women aged 27-50 who have a timeless style and an innate sex appeal. Truth or Dare by Madonna was created to showcase the dichotomy that is Madonna, both powerful icon and feminine beauty.
Lanie List, Chief Merchandising Officer, Iconix Brand Group, commented, "We are excited to be working with Aldo on Truth or Dare by Madonna. They are a recognized leader in the industry who understand Madonna's vision for her footwear collection."
"Combining our global footwear and retail expertise with the vision of a fashion icon like Madonna plays right into our strengths," stated David Bensadoun, President Aldo Global Retail and Aldo Product Services. "The Truth or Dare licensing agreement is an incredible opportunity that expands our international market reach and capabilities."
The collection will include a full footwear range from flats, heels, and boots, including iconic styles that Madonna is so famously known for, such as the over-the-knee boot. Retail price points will range from $89-$349.
The creative consultant for the Truth or Dare by Madonna brand is Arianne Phillips, Academy Award nominee and Costume Designers Guild award winner for her work on Madonna's celebrated film, "W.E."
About MG Icon LLC
MG Icon LLC ("MG Icon") is a joint venture owned 50% by Iconix Brand Group, Inc. and 50% by an entity controlled by Madonna and Guy Oseary. MG Icon develops and explores business initiatives in the United States and around the world including the creation and acquisition of brands as well as opportunities within the Iconix portfolio. This partnership marked Madonna's first joint venture endeavor into the branding industry.
The ALDO Group, founded in 1972, is one of the world's leading fashion retailers. It covers all corners of the footwear market with four signature brands: ALDO, CALL IT SPRING, LITTLE BURGUNDY and GLOBO. By the end of 2012, the ALDO Group will operate over 1,600 retail stores in Canada, the United States, the United Kingdom, and Ireland, as well as in 68 franchised countries. ALDO Product Services (APS) is a division of the ALDO Group dedicated to providing branded wholesale and private label fashion footwear and accessories.
Image with caption: "Meiko, $179 /Anise; $159 (CNW Group/Aldo Group)". Image available at: http://photos.newswire.ca/images/download/20120313_C3741_PHOTO_EN_11027.jpg
For further information:
Truth or Dare by Madonna
Ali Tyrangel, Iconix Brand Group, Inc., PR Director
[email protected] / 212.819.2099