Agency crowned 2013 Digital Agency of the Year in Canada
TORONTO, Nov. 6, 2013 /CNW/ - Last night at strategy's 2013 Agencies of the Year gala in Toronto, Tribal Worldwide, a division
of DDB Canada was crowned Digital Agency of the Year (DAOY). This
marks the second year-in-a-row the agency earned top honours at the
annual competition where a panel of Canada's top industry executives
evaluates digitally-led campaigns and scores them on their strategic
insight, creativity and results.
"To win this competition for a second year in a row is a tremendous
honour that demonstrates Tribal Worldwide's strategic and idea-driven
approach to building modern brands for our clients," says Andrew
McCartney, managing director, Tribal Worldwide - Toronto.
This year's DAOY competition saw 14 agencies compete, but what
catapulted the agency to win gold was Tribal's strong digital
storytelling. For this year's competition, Tribal Worldwide submitted
case studies for the BC Dairy Association's "Music Makes More Milk," an
online song contest judged by cows that explored the connection between
music and milk production; Canadian Tire's reinvented digital catalogue
"The Canadian Way," which brought the retailer's wide product
assortment to life alongside interactive, innovative and inspiring
content; and the Canadian Tourism Commission's "35 Million Directors"
project that turned Canada into the world's largest film set in the
pursuit of an authentic, two-minute tourism film that helped show the
world why Canada is the greatest place on earth to visit and explore.
"The winning work is a testament, not only from our brave clients, but
also from the collaborative approach we take when solving their
business problems. We proudly share this honour with all DDB staff
across Canada," says Marty Yaskowich, managing director, Tribal
Worldwide - Vancouver.
To learn more about the competition and to check out Tribal Worldwide's
winning cases, click here.
About Tribal Worldwide
Named Strategy's 2013 Digital Agency of the Year, Tribal Worldwide is a digitally centric advertising agency with
Canadian offices in Toronto and in Vancouver. The agency draws on its
expertise in digital innovation and its heritage of creativity and
insights to bring clients the most effective and differentiating
marketing solutions for today's world. Tribal Worldwide - Toronto is a
member agency of the Tribal Worldwide network, which has 60 offices spanning 42 countries around the globe.
SOURCE: Tribal Worldwide
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