Presents 10 Crucial Consumer Trends for 2010

AMSTERDAM, Dec. 7 /CNW/ -, one of the world's leading trend firms, has just released its '10 Consumer Trends for 2010'. From 'urban pride' to 'forced sustainability', next year will bring a bonanza of opportunities, as even cautious consumers crave pragmatic or exciting innovations.

The full, free briefing can be found at 2010/. A summary:

1. BUSINESS AS UNUSUAL / Forget the recession: the societal changes that will dominate 2010 were set in motion long before we temporarily stared into the abyss. And even when the downturn ends, there won't be a return to 'business as usual'.

2. URBANY / Extreme urbanization will lead to more sophisticated and demanding consumers around the world. Urban culture is THE culture.

3. REAL-TIME REVIEWS / Whatever new product or service gets launched in 2010, it will be reviewed in real time. Transparency tyranny (or triumph) is upon us.

4. (F)LUXURY / With status symbols becoming more fragmented, luxury is whatever consumers want it to be in 2010.

5. MASS MINGLING / Online lifestyles are actually fueling real world meet-ups, shattering all predictions about a virtual and socially isolated future.

6. ECO-EASY / In 2010, corporations and governments will force consumers to be more green by restricting the alternatives. Say goodbye to consumer choice.

7. TRACKING & ALERTING / Tracking and alerting are the new search. Next year, consumers will further expand their sphere of control.

8. EMBEDDED GENEROSITY / Generosity as a trend will further adapt to the zeitgeist, leading to more pragmatic and collaborative charity.

9. PROFILE MYNING / With hundreds of millions of people now nurturing their online profiles, 2010 will be about consumers making money from these profiles, from intention-based models to digital afterlife services.

10. MATURIALISM / 2010 will be even more opinionated, outspoken and raw than 2009; thank the anything-goes online world for that. Which brands will be equally daring?


London/Amsterdam-based is one of the world's leading consumer trends firms, relying on a global network of 500+ spotters. More than 160,000 business professionals in 180+ countries subscribe to its free monthly Trend Briefings. For more information:

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For further information: For further information: For additional comments, please email Reinier Evers, founder of, at Although e-mail is the preferred method of contact, calls can be directed to +31(0)6-27-00-84-14

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