Travel Time is Family Time

  • The majority of families travelling with children (84 per cent) say it brings them closer together
  • Most families (79 per cent) like to travel to a new destination every year
  • Price, cleanliness and safety are important factors when choosing a hotel


TORONTO, June 21, 2016 /CNW/ - Canadians love to travel and Canadian families love travelling together. The proof is in the numbers from a new Choice Hotels Canada™ survey* conducted by Leger that questioned Canadians on their travel habits. It shows that the vast majority of us are planning trips soon and looking to connect with relatives at home or abroad or simply as a way to enjoy the fun times that come from sharing experiences together.

"In this busy age of online distractions and separate schedules, vacations are a time for families to connect, share memories and spend quality time together," said Julie Chan-McConnell, Director, Marketing and Loyalty at Choice Hotels Canada. "That's why Choice Hotels Canada offers a friendly, comfortable, value-packed experience that makes travellers feel good about staying with us – wherever and whenever they travel."

Canadians are on the move

According to the Choice Hotels Canada survey, 89 per cent of Canadians plan to travel somewhere within the country in the next two years and those households with kids are even more likely to take a trip with 92 per cent saying they are ready to hit the road soon.

Who we are travelling with

When Canadians travel, they don't like to do it alone. An overwhelming 87 per cent of us like to travel with family or friends, Albertans most of all with 93 per cent and, not surprisingly, 95 per cent of families with kids like to travel together.

The furry members of our families aren't being left behind. Our pets are also popular travel companions with 22 per cent of Canadians saying they don't leave home without their animals. Families with children are most likely to bring the pet along with 26 per cent saying so.

Where we're going

When it comes time to pick a travel destination, most Canadians like to find new places to go every time they take a trip. Nearly three quarters of us (74 per cent) seek novel destinations whenever we travel and that number jumps to 81 per cent for Quebecers. Families also like variety as 79 per cent of households with kids look for something new every year.

The reality, though, is that while we may dream of visiting new places, half of us return to the same vacation spots again and again. Albertans are the biggest creatures of habit with 57 per cent of them sticking to the same destination every time they travel.

The family that travels together stays together

Travel may be a time to see new things and visit new places, but a large number of us use it as a time to connect with friends and family in far-flung places. As many as 59 per cent of Canadians travel to hook up with family and friends while those of us from Manitoba and Saskatchewan are even more likely with 74 per cent doing so.

If you've got kids in your house, then they have a large impact on where you travel. An overwhelming 88% of them said that children help determine where families go on a trip.

Travelling together is good for families as 84 per cent of Canadians with children say that it brings them closer together.

What we're looking for in a hotel

Canadian travellers look for value for money when they choose a hotel, with families with children being the most price conscious of all at 97 per cent. After price, the most important factors when choosing accommodations by Canadians is cleanliness (86 per cent) as well as safety (64 per cent).

To help manage budgets, an overwhelming number of Canadians (81 per cent) look for discounts or reward points when they travel, including loyalty cards like the Choice Privileges rewards program. Choice Privileges recently launched a series of changes that include Your Extras which awards guests for mid-week stays in the form of 500 bonus points or 100 airline miles (with participating carriers).

About the survey

An online survey of 1,576 Canadians was conducted between Tuesday May 24th to Thursday May 26th 2016 using LegerWeb. A probability sample of the same size would yield a margin of error of +/- 2.5 per cent, 19 times out of 20.

About Choice Hotels:

Choice Hotels Canada® is the nation's largest hotel franchisor with 340 properties currently open or under development. We are affiliated with Choice Hotels International, Inc®, which franchises more than 6,300 hotels in 35 countries and territories worldwide. Our company's Ascend Hotel Collection®, Cambria® hotels & suites, Comfort Inn®, Comfort Suites®, Sleep Inn®, Quality®, Clarion®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge® and Rodeway Inn® brands provide a spectrum of lodging choices to meet our guests' needs. With more than 25 million members and counting, check out our Choice Privileges® rewards program to see how you can reap the benefits of being a member of the Choice Hotels® family. Visit us at for more information.

SOURCE Choice Hotels Canada Inc.

Image with caption: "Let’s travel together and create everlasting memories (CNW Group/Choice Hotels Canada Inc.)". Image available at:

For further information: energi PR: Somya Anand, T: 416-425-9143 x 19, E:; Choice Corporate: Vicky Rivers, T: 905.206.7333, E:


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Choice Hotels Canada Inc.

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