CALGARY, Feb. 21, 2018 /CNW/ - The team at Travel Alberta has done it again: the Crown corporation responsible for marketing Alberta's tourism experiences was designated as one of Alberta's top 70 employers by Mediacorp Canada Inc. for the second year in a row. The organization prides itself on recruiting the best and brightest, and hiring for fit—tactics that have proved successful for the organization.
"While we are always focused on work that contributes to the continued growth of the Alberta economy, we know we are only as good as the people on our team. I would like to say a resounding thank you to all our team members that take their jobs, and our collective success, to heart," said Kara Claypool, Vice President, Finance and Corporate Operations at Travel Alberta. "Our nationally-recognized corporate culture shines through in everything we do. We empower team members to bring their best selves to work as we inspire the world to experience Alberta. As an employer, we continually evaluate the ways we can evolve as an employer of choice in Alberta, and our team leads that evolution."
The annual competition recognizes employers that are industry leaders in creating forward-thinking and progressive workplaces.
Travel Alberta models excellence and demonstrates leadership by investing in the team, celebrating success and striving for continuous improvement. Team member engagement reached 81 per cent in 2017, well above the North American industry metric of success of 70 per cent.
"It's hard not to be impressed by the resilience of the Alberta economy – and the employers that call this province home," says Richard Yerema, Managing Editor of the Canada's Top 100 Employers project at Mediacorp Canada Inc. "When you look at the range of industries represented by this year's winners, you can see the outlines of the new economy in Alberta."
About Travel Alberta
Travel Alberta is Alberta's tourism marketing agency. We showcase Alberta tourism experiences to potential travellers across Canada and the world. Travel Alberta provides marketing expertise and destination development support to Alberta-based tourism businesses, creating compelling reasons for travellers to explore Alberta.
Established as a crown corporation in 2009, Travel Alberta is mandated to promote the province as a top tourism destination, and support the Government of Alberta in the development of tourism policy, advocacy, research, visitor services and product development.
About Mediacorp Canada Inc.
Founded in 1992, Mediacorp Canada Inc. is the nation's largest publisher of employment periodicals. Since 1999, the Toronto-based publisher has managed the Canada's Top 100 Employers project, which includes 18 regional and special-interest editorial competitions that reach over 15 million Canadians annually through a variety of magazine and newspaper partners. Mediacorp also operates Eluta.ca, the largest Canadian job search engine, which includes editorial reviews from the Canada's Top 100 Employers project and is now used by almost 7 million users in Canada each year. Together with Willis Towers Watson, Mediacorp also hosts the Top Employer Summit, Canada's largest conference for senior-level HR professionals.
SOURCE Travel Alberta
For further information: Brie Thorsteinson Ogle, Manager, Stakeholder Relations & Communications, Travel Alberta, [email protected]