BELLEVUE, WA, Dec. 13 /CNW/ - The Tradeshow Marketing Company Ltd. (Pink Sheets: TSHO), a direct sales company that represents and markets unique consumer products in diverse sales environments, announced its g-Spout® product has been rebranded as the WonderPour™ utensil to better reflect consumer interest in this breakthrough kitchen utensil.
"We are very pleased to announce the new WonderPour name for our g-Spout product. The branding closely aligns to customer and retail feedback capturing the broadly appealing benefits this one-of-a kind kitchen gadget offers anyone preparing meals," said Paul Curhan, Vice President of Marketing. "We've had strong initial catalog sales success with the g-Spout, but expect the new WonderPour branding will help propel us to further success in other retail channels and marketing venues. We leveraged our initial sales experience, consumer research, in-market test data and successful campaigns of similar products to refocus the creative positioning, infomercial offer and TV media selection to increase our revenue opportunities and success of this product. The new branding has been strongly received during previews with our marketing partners and potential customers."
Tradeshow Marketing will launch a WonderPour television campaign in early January of 2011 featuring a newly developed short-form commercial and product website. The Company is also pursuing additional distribution opportunities, including home shopping networks and local sales representation in international markets.
The WonderPour is a patented multi-purpose kitchen tool for pouring, straining and preparing food that easily attaches to mixing and serving bowls, pots, pans, skillets, and double boilers. For immediate ordering and instructional information on the WonderPour, visit the current product website at www.g-spout.com. Product information and ordering will be available on www.wonderpour.com when the new infomercial campaign begins in January 2011.
About The Tradeshow Marketing Company
The Tradeshow Marketing Company Ltd. is a publicly traded consumer-products company focused on the development and distribution of unique products that have broad appeal and improve the lives of consumers. The company operates a direct demonstration business via trade shows and exhibitions throughout North America, and various product-specific e-commerce web sites. The company was established in 2003, and is headquartered in Bellevue, Washington.
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Tradeshow Marketing Company,
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