Rise in technology and consumer buying trends brings new hires to national advertising team
TORONTO, Sept. 13, 2018 /CNW/ - TRADER Corporation is pleased to announce that it has added new specialty roles following numerous national product enhancements to assist automotive dealers and OEM's (original equipment manufacturers) with finding success in the ever-changing automotive digital landscape.
"In order to service our agency and OEM partners and increase access to our truly unique, engaged autoTRADER.ca car buying audiences, we knew the team needed to grow," says David McMinn, Chief Operating Officer at TRADER. "We are excited to welcome two new leadership team members to support our national advertising team and agency customers."
Korie Weston recently joined TRADER as the National Programmatic Executive. Weston has spent much of her career in programmatic advertising with experience in sales at Rogers Media and leading programmatic efforts at Zenith. She will lead the programmatic space and unlock a trading environment through which agencies and OEMs can access autoTRADER.ca's unique and valuable audience through multiple channels.
"We knew it was crucial to have someone join the company with experience in programmatic advertising, to make the ad buying process much more streamlined and efficient for our national customers," says McMinn. "Korie will play a key role in managing our programmatic ad programs and advertiser success."
TRADER has also added support for branded content and social, with management consultant Stuart Staves. Working with agencies TRADER is able to offer OEMs content marketing and branding opportunities online, backed by the authority and influence of the autoTRADER.ca brand. This will allow in-market consumers to connect into a digital experience that will elevate the consumer buying journey.
"Stuart has a proven track record working in business development and branded content revenue for a variety of brands like Nike, Microsoft and Unilever. He will be a great asset in introducing OEMs to more growth opportunities in the digital environment," says McMinn.
TRADER continues to make significant investments in the evolution of its people and product offerings. Recent and future investments will help the company push past boundaries and unlock new opportunities, to ultimately help drive growth for customers.
About TRADER Corporation
TRADER Corporation is a trusted Canadian leader in online media, managing consumer automotive marketplaces and providing dealers with digital business solutions to market and manage their inventory. The company's primary online destinations include autoTRADER.ca™ and autoHEBDO.net™, driving over 16 million visits a month and more than 4.1 million mobile app downloads. Both autoTRADER.ca and autoHEBDO.net offer an extensive inventory of new and used vehicles in Canada across both desktop and mobile platforms. Partnering with global leaders, TRADER delivers best-in-class digital web, advertising and inventory management solutions to help accelerate business performance of dealers across Canada.