New offering help brands enhance their customer experience to stand out at retail
TORONTO, Dec. 1, 2017 /CNW/ - In the ever-changing world of retail, shoppers think and shop in omnichannel dimensions and no longer take a single path to purchase. Instead consumers take multiple journeys via varied vehicles, and have come to expect little difference between bricks-and-mortar, online or mobile offerings. To empower brands to create hyper-personalised omnichannel experiences, TracyLocke Canada has unveiled three new practices to augment the agency's traditional offering, which offers services reflecting the fastest growing areas of retail.
"To address client demand for immediate sales and return on conversion, we've developed three innovative omnichannel practices, which leverages our expertise in retail technology and shopper analytics," says Jason Dubroy, VP managing director, TracyLocke Canada. "The suite of services uses digital tools to drive insights to help develop deeper marketing offers, allowing brand communications to be more personalised and contextually relevant in the retail environment."
TracyLocke's new E-commerce Insight Centre of Excellence aims to leverage the popularity of e-commerce sites as powerful product discovery tools to focus on influencing purchase beyond standard media buys. The service utilises digital platforms such as Amazon, Walmart.ca, Loblaws.ca and solution set providers like Chef's Plate to drive conversation, while remaining cognizant of the role these channels can play in driving conversion. In addition to custom platforms, the agency is also assisting marketers to develop their own properties to harness CRM, cross-selling and product reviews to inspire both loyalty and purchase.
Partnering with direct response powerhouse TRACKDDB TracyLocke's Shopper Science & Analytics practice integrates on-demand analytics, predictive modelling and actionable data-led insights to inform contextual messaging and media opportunities. This "Shopper Optimization" process focuses on context and hyper-personalization. TracyLocke and TRACKDDB are working with clients, agency partners and retailers to identify where, when and how their target is shopping, in order to influence media at the most relevant touchpoints along their path to purchase.
By combining the agency's design expertise with their intimate understanding of in-store behaviour, TracyLocke's Retail Technology Lab delivers seamless omnichannel experiences that provide utility, entertainment and product information for the next generation merchandising ecosystem. Their interactive display innovations delivers analytics-at-shelf that inspire consumer engagement and purchase. Combining these experiences with its shopper optimization and analytics offerings allows TracyLocke to collect valuable insights that will inform future activations for clients and their retail partners.
Leading the charge for the three new practices is Jesse Gilbert, who returns to the integrated agency as director of strategy & innovation, TracyLocke Canada.
"While mass messaging and media will continue to establish brand positioning and equity, we're more focused on the role products can play in consumers' lives and the desires they're satisfying," says Gilbert. "Our new practices are designed to identify consumer touchpoints and messages that will optimize conversion."
About TracyLocke Founded in 1913, TracyLocke provides marketers with brand experiences that motivate people to buy across the omnichannel landscape. With a diverse range of capabilities and expertise, Everything We Do Is Buy Design™. The fastest growing omnichannel agency in the world, TracyLocke has offices in Canada, the US and international locations in Europe, Asia, South America and Australia. Named a Top 3 Shopper Marketing Agency since 2008, TracyLocke is part of the Omnicom Group Inc. (NYSE: OMC). For more information, visit www.tracylocke.ca.
About TRACKDDBretr As the CRM arm of DDB Canada, TRACKDDB employs marketing analytics and data modeling to deliver highly targeted, relevant, 1:1 cross-channel communications to its clients' customers, making them more loyal and more profitable. Beyond customer acquisition, retention, and loyalty programs, TRACKDDB specializes in developing and managing complex data-driven solutions for everything from e-commerce to marketing automation, partnering with companies to help them become innovative marketing powerhouses. To learn more, please visit www.trackddb.com
SOURCE TracyLocke Canada
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