Towers Watson Data Services Releases 2009/2010 Canadian Survey Report on
Sales & Marketing Personnel Compensation

    - Short-term incentive awards were most prevalent in the Durable Goods
      Manufacturing Sector.

    - Sales and marketing personnel in the Atlantic Provinces received the
      highest average short-term incentive payment among the provinces

TORONTO, Jan. 14 /CNW/ - Towers Watson Data Services, a wholly-owned subsidiary of Towers Watson, today announced the release of its 2009/2010 Canadian Survey Report on Sales & Marketing Personnel Compensation.

The data are based on the responses of 271 organizations encompassing 1,338 locations reporting data on 14,983 incumbents. Data are presented on a total of 39 geographic areas and 95 industry classifications.

Bonus/Profit Sharing/Commission Trends

Bonus and/or other cash compensation averaged 17.8 percent of salary for all salary levels combined, with an average of 52.1 percent of sales and marketing personnel receiving a payment. Within the six salary level distinctions reported, the percentage of employees receiving short-term incentives varied by more than 40 percentage points - 75.3 percent of employees earning $150,000 or more received a short-term incentive payment averaging 28.9 percent of salary, while 33.1 percent of employees earning less than $40,000 were paid a bonus and/or other cash compensation award averaging 22.1 percent of salary.

In terms of industry, the largest short-term incentive awards were paid to 50.7 percent of employees working in the Durable Goods Manufacturing Sector, averaging 19.7 percent of salary, followed by the Utilities and Energy Sector (68.4 percent of employees received an average of 19.1 percent of salary). Following closely behind was the Non-Durable Goods Manufacturing Sector, in which 56.3 percent of employees were paid an average of 19 percent of salary.

Employees in Ontario, British Columbia and Quebec represent the three largest groups of employees receiving a short-term incentive payment, at 54.7 percent, 53.8 percent and 51.4 percent, respectively. Of the three regions, employees in Quebec fared the best receiving an average incentive payment of 18.3 percent of salary; Ontario employees followed with 16.6 percent of salary and British Columbia with 16 percent of salary. However, among all of the provinces surveyed, employees in the Atlantic Provinces received the highest average short-term incentive at 23.7 percent of salary.

The 2009/2010 Canadian Survey Report on Sales & Marketing Personnel Compensation is available online, or as an online/printed report set.

About Towers Watson Data Services

Towers Watson Data Services (TWDS) is a leading provider of compensation, benefits and employment practices information to the global employer community. From offices around the world we solicit, analyze and publish an extensive library of online, printed and interactive survey reports. Our compensation databases are recognized worldwide as the most reliable source of current data for compensation planning.

Covering 97 countries across six continents, our data centers in the U.S., Canada, Europe, Asia and Latin America annually compile reports on the remuneration, benefits and employment practices of local and multinational companies. Our "in-country" experts apply their local knowledge of the varied employment markets, practices and customs to deliver a complete compensation picture that can be used to create sound, market-based pay programs for entire organizations. Our international databases contain compensation information covering millions of employees based on the annual survey participation of organizations ranging from emerging growth companies to many of the world's largest conglomerates.

In addition to compensation surveys, TWDS publishes references that help HR practitioners attract, retain and reward exceptional employees. These guides cover a wide variety of subject areas, including variable pay, performance management and personnel policies on a local, regional and global basis.


For further information: For further information: Cherie Langevin, Towers Watson Data Services, Tel: (416) 813-4428, E-mail:

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