Tourism Works - Travel Alberta Holding Town Halls Across Alberta

Travel Alberta and tourism partners to discuss strategies for tourism growth

CALGARY, April 25, 2016 /CNW/ - Tourism works for Alberta, and the province's tourism industry is rallying together in a series of town halls this month to discuss support programs, explore ways to collaborate, and hear why this $8 billion industry is an economic driver for Alberta.

Town Halls are part of an ongoing annual initiative by Travel Alberta and Alberta Culture and Tourism to support the growth of Alberta's tourism industry. The sessions provide a forum for discussing strategies to meet the needs of visitors to our great province as one team – Team Alberta.

"Team Alberta is about partnership. It's about collaboration," says Royce Chwin, Travel Alberta President and CEO. "It's about working together for a common goal to inspire travellers to visit here and visit now."

Tourism is an important economic driver for Alberta delivering $8 billion in tourism revenue, supporting 127,000 jobs in Alberta, and $4 billion in tax revenue to all levels of government (2013 Statistics Canada).

"Town Halls are an opportunity to participate and collaborate as Team Alberta to create compelling invitations for the world to visit Alberta, and inspire Albertans to keep travelling in Alberta" says Shelley Grollmuss, Vice President, Industry Development at Travel Alberta.

Key Town Hall presentations include Travel Alberta's 2016-2018 strategy overview and Alberta Culture and Tourism programs and services updates.

Dates and Locations

May 05 – Jasper

May 11 – Medicine Hat

May 06 – Banff

May 12 – Whitecourt

May 09 – Red Deer

May 12 – Lethbridge

May 10 – St. Paul

May 13 – Grande Prairie

May 10 – Rosebud

May 13 – Calgary

May 11 – Athabasca

May 18 – Edmonton

If you would like to arrange an interview during any of these events, please let Travel Alberta know in advance.

For more information on Tourism Industry Town Halls, please visit:

About Travel Alberta
Travel Alberta is the tourism marketing organization for the province of Alberta. A team of youthfully spirited adventurers, we lead the Canadian tourism industry in marketing Alberta's extraordinary experiences around the world.

Industry Website:

About Alberta Culture and Tourism
The Ministry of Culture and Tourism supports the development and marketing of tourism experiences, products and destinations throughout the province that attract millions of visitors each year, creating jobs and further diversifying our economy.

SOURCE Travel Alberta

For further information: Media contact: Jennifer Anderson - Director, Communications, Travel Alberta, 403-648-1074,


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