Video starring Joseph debuts at Air Canada Centre and online April 7
TORONTO, April 7, 2017 /CNW/ - Cory Joseph, Toronto Raptor and LG G6 smartphone ambassador, is one of Canada's favourite ballers but what fans don't know is that his selfie game is almost as good as his basketball game. Joseph introduced this innovative new style of selfie, the "twofie," with the world premiere of a video on April 7 on the Videoboard during the final Toronto Raptors regular season home game.
Joseph, whose device of choice is the new LG G6, explains "the twofie is a thing you can only do if you have the same smartphone as I do. My smartphone's square camera mode lets me take full advantage of the multiple cameras by letting me photograph the scene in front of me and my reaction to it - at the same time! Essentially it's a double selfie. And it's awesome."
To add to the excitement at the game, co-branded LG G6 and Raptors t-shirts were tossed into the stands and four lucky fans who received a voucher with their t-shirt also won a new LG G6 smartphone.
The LG G6, which is now available across Canada, dominated with in-game presence across digital signage at Air Canada Centre and fans were able to experience twofies for themselves by showcasing their best game face with a fun pop-a-shot challenge in the concourse. In addition to digital support of the video on the web, out-of-home across downtown centres in Toronto, Montreal, Calgary and Vancouver and will help Joseph spread his twofie phenomenon.
About Cory Joseph's Favourite Smartphone, The LG G6
The LG G6 smartphone has been widely praised since its global unveiling at Mobile World Congress in February 2017, where it won numerous awards and recognition. In addition to innovative new camera features such as ability to take twofies, the smartphone features a large screen within an ergonomically designed device that fits comfortably in the palm of your hand. This means you can view more on the screen at once, and experience convenient one-handed operation.
The LG G6 is available today at the following carriers: Bell, Eastlink, Fido, Freedom Mobile, Koodo Mobile, Rogers, SaskTel, TELUS, Videotron and Virgin Mobile. The following retailers will also carry the LG G6; Best Buy Mobile, Tbooth wireless, WIRELESSWAVE, Wireless Etc. (located in Costco Canada nationally) and WOW! mobile boutique.
LG G6 Smartphone Highlights:
- 5.7 inch display with a unique 18:9 aspect ratio
- QHD+ Resolution by Dolby Vision™ to give you an immersive cinematic viewing experience
- FullVision Display is made possible by 80% Screen to Body Ratio that is complemented by aluminum and glass
- LG G6 fits comfortably in one hand allowing you to have a viewing experience without the inconvenience of a big phone
- Dual 13MP rear camera. The wide angle camera has 125 degree lens to capture panoramic shots
- Four different square camera modes, GIF generator
- IP68 water and dust resistant
About LG Electronics Mobile Communications Company
LG Electronics Mobile Communications Company is a global leader and trend setter in the mobile and wearable industry with breakthrough technologies and innovative designs. By continually developing highly competitive core technologies in the areas of display, battery, camera optics and LTE technology, LG creates handsets and wearables that fit the lifestyles of a wide range of people all over the world. While helping to enhance the mobile user experience by incorporating unique, sophisticated designs and intuitive UX features, LG is also committed to guiding consumers into the era of convergence and Internet of Things, maximizing inter-device connectivity between a wide range of smartphones, tablets, wearables, home and portable electronics products. For more information, please visit www.LG.com.
About LG Electronics Canada
The LG brand was established in 1995. The company is a global leader in electronics, information and communications products, with more than 117 operations around the world, and annual worldwide revenues of more than US $49 billion. LG Canada is comprised of five business units - Mobile Communications, Home Appliance, Home Entertainment, Business Solutions and Commercial Air Conditioning. The company has offices in Toronto and Vancouver. LG Canada is focused on delivering award-winning products known for blending style and technology. These innovative products include cell phones, flat screen TVs, laptop computers and home appliances. For more information please visit www.LG.com
SOURCE LG Electronics Canada
For further information: Media Contacts: Cory Profiti, LG Electronics Canada Inc., P: 647.253.6300 x2918 | C: 647.629.3811, [email protected]; Alissa Liotti, LG-One Canada, T : 416 486-5911 | C : 647 992-1253, [email protected]