TORONTO, April 17, 2018 /CNW/ - Celebrating its 6th year in business, independently owned Canadian PR agency Charming Media has rebranded, placing a concerted focus on green, cruelty-free beauty and wellness clients and brands, using the company's new website look, updated service page and social media platforms such as the Charming Media Instagram account to convey the new direction.
Since the company's relaunch in early March, Charming Media has signed five new clients in the green beauty and health and wellness spaces, including Canadian companies Earth Luxe, NIU BODY and Epic Blend, US company Sea Berry Therapy and Canada's first KEEP COOL location, a gym concept from France.
The decision to expand into the wellness space came from Charming Media's founder and was inspired by her own holistic journey.
"I found I was making more conscientious purchasing decisions in my own life, reading labels, sourcing cruelty-free beauty products and brands that were concertedly more wellness-focused. Making this transition in my own life opened my eyes to the amount of amazing independently owned green beauty and wellness brands that are available to choose from. I want to be a part of sharing their stories with consumers, letting them know they have a choice when it comes to their beauty purchases and their own wellness," states Valerie Stachurski, President.
The company's relaunch was celebrated with a special Spring/Summer media event dedicated entirely to self-care, featuring a curated group of participating brands including Fuzz Wax Bar, RYU Urban Athletic Apparel, Luna Nectar, Epic Blend, Earth Luxe, Tangle Teezer, Nature's Bounty, Genuine Tea, Huna Apothecary and BOIRON. Event coverage can be seen on Charming Media's blog.
To learn more about Charming Media's wellness rebranding, visit www.charmingmedia.ca
SOURCE Charming Media Inc.
For further information: Media Inquiries: Valerie Stachurski, President, [email protected]