Toronto Farm & E-Grocer Cooks Up Convenience

Fresh City makes eating healthy, organic food easy with new prepared meals.

TORONTO, March 16, 2017 /CNW/ - Fresh City, an award winning farm and e-grocer, has launched a new line of made-from-scratch organic meals. Fresh Meals are chef prepared, nutritionist approved, and delivered across the GTA. The launch furthers Fresh City's goal of empowering people to make healthy, conscious food choices.

Founded in 2011, Fresh City is a certified B Corp and the largest organic grocery and meal delivery company in Canada. They have two farms in Toronto and source directly from over 80 farmers and makers across Ontario. In addition to Fresh Meals, Fresh City delivers produce, recipe kits, salad jars, smoothies and hundreds of groceries including artisanal bread, certified organic milk, local free-range eggs, and fair trade coffee.

The decision to expand into prepared meals was a natural progression for Fresh City, and with prepared meals being a grocery market segment on the rise, also an easy one.

"People want organic, local, and healthy food options," said Fresh City CEO & Founder, Ran Goel, "but they're also extremely busy. That's why we created Fresh Meals. We do all the planning, shopping and preparing, and our members just heat and eat!"

Fresh City members order online at They can choose from organic meat, fish, vegan, vegetarian and/or gluten-free meals including Sweet Fiesta Chicken, Pesto Salmon & Quinoa, and the Tempeh Buddha Bowl. All meals are chef prepared, nutritionist approved, vacuum-sealed in a glass jar for maximum shelf life and backed by a 100% satisfaction guarantee. Fresh City uses organic ingredients sourced as locally as possible, including meats procured from small-scale Ontario farms like Field Gate Organics and fish from Ocean Wise approved Skipper Otto, a community supported fishery in Vancouver, B.C.

"We want to change the way people think about food," said Goel. "What we put in our bodies can support our local community, economy, and environment, even amidst busy lifestyles."

About Fresh City
Fresh City is a city farm that delivers farm-fresh meals and groceries. We work with like-minded makers to deliver a food experience that respects our bodies, our planet and our shared tomorrow. Fresh City was launched by Ran Goel in 2011 after leaving his Wall Street lawyer job to help change the way people think about and shop for food.

SOURCE Fresh City

For further information: or to arrange an interview with Ran Goel please contact: Kim Keitner, Marketing Manager,, 416-300-5166


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