Toronto East General Hospital CEO Wins IABC/Toronto Communicator of the Year

TORONTO, Jan. 25 /CNW/ - The Toronto Chapter of the International Association of Business Communicators (IABC) is proud to announce that the 2009 IABC/Toronto Communicator of the Year (COTY) Award is being presented to Rob Devitt, President and Chief Executive Officer of Toronto East General Hospital (TEGH).

The IABC/Toronto COTY Award recognizes Toronto-area leaders who strategically demonstrate excellence in communications. As CEO of TEGH and reputation transformer, Devitt consistently does just that. Since arriving as CEO in 2004, Devitt has taken TEGH from a struggling hospital beset by low patient satisfaction rates and embattled community relations, to a renowned health care centre that prides itself on patient and staff satisfaction. The facility is now the number one choice for family medicine residents.

Simultaneous to his current role, Devitt stepped in as interim CEO of eHealth Ontario last fall and was instrumental in guiding the organization through a challenging and high-profile period. In 2007, he was appointed to a similar dual role as interim supervisor of the Scarborough Hospital for a one-year term. Under Devitt's care, that hospital demonstrated marked improvements in quality and was returned to fiscal health.

In her nomination, Shelley Darling, Director of Corporate Communications, Planning and Memberships of TEGH, explains, "By quickly determining that the hospital's governance issue stemmed from poor communication, Rob sought to restore trust through a commitment to transparency and managed to prevail where many others had been unsuccessful."

"Rob Devitt's strength as a communicator was reinforced in our interviews with a number of his current and past colleagues," says Brent Carey, ABC, President, IABC/Toronto. "They attributed Devitt's success to his passionate enthusiasm, open communication style, and ability to clearly and consistently convey key messages. These qualities helped him resolve conflicts between stakeholder groups that had previously contributed to each hospital's challenges."

The IABC/Toronto Communicator of the Year Award will be formally presented to Devitt, its 13th recipient, at a special breakfast and networking event on March 3, 2010 at the Toronto Marriott Downtown Eaton Centre. For more information or to register for the event, visit

About IABC/Toronto

With approximately 1,550 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. For more information please visit

About Toronto East General Hospital (TEGH)

TEGH has been proudly serving the community of East Toronto since 1929, when it opened its doors as a 110-bed general hospital. Over the years TEGH has continually renewed its commitment to the community it serves. Today TEGH is a large, urban, full-service community teaching hospital, providing comprehensive care to a diverse population of 400,000, representing over 45 cultural and linguistic groups.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at Images are free to accredited members of the media/


For further information: For further information: Christine Andrew, VP Marketing Communications, IABC/Toronto, (647) 654-6802,; Trell Huether, VP Awards, IABC/Toronto, (416) 962-3366 x 233,

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