Coca-Cola uses Olympic Games sponsorship to motivate Canadians to live positively
CANADA, Nov. 17 /CNW/ - In communities across the country local Coca-Cola torchbearers will be carrying the Olympic Flame. These Canadians were chosen through Coca-Cola's torchbearer nomination program because they have chosen to 'Live Positively' by committing to a more active or environmentally-friendly lifestyle. As the torch relay makes its way to the Vancouver 2010 Olympic Winter Games, Coca-Cola torchbearers are sharing their stories across the nation about how they are getting ready to be a part of Canadian history.
WHO: Coca-Cola torchbearers and/or Coca-Cola's Vancouver 2010
Olympic Project Team Member
DATE AVAILABLE: Interviews available upon request
Coca-Cola nominated 4,500 Canadians to carry the Olympic Flame. To nominate torchbearers, Coca-Cola looked for inspirational, everyday Canadians with unique stories about their dedication, decisions and deeds in becoming more physically active and environmentally conscious, as well as in influencing others in their communities to follow their lead.
About Coca-Cola and the Olympic Movement
The Coca-Cola Company has been an Olympic Games partner since 1928 and is the longest continuous corporate supporter of the Olympic Movement. The Company works with National Olympic Committees in more than 200 countries to help athletes train and compete. More than 90 percent of the Coca-Cola system's investment in the Olympic Games is directed to athlete development and to assist in staging the Games. Products of The Coca-Cola Company refresh athletes, volunteers, officials and spectators during the Olympic Games; and supporting programs such as the Vancouver 2010 Olympic Torch Relay allows Coca-Cola to help share the Olympic Spirit around the world. The Coca-Cola Company is the exclusive nonalcoholic beverage provider to the Olympic Games through 2020.
For the most up-to-date torchbearer information and the latest Olympic Torch Relay pictures, videos and updates from the road, visit, www.cokenews.ca.
SOURCE COCA-COLA LTD.
For further information: For further information: If you would like to arrange interviews please contact: Andrea Wooland, Hill & Knowlton Canada, (416) 413-4698, firstname.lastname@example.org; Kayla Rochkin, Hill & Knowlton Canada, (416) 413-4767, email@example.com