Absolunet analyzed over 50 digital and eCommerce initiatives from major American, Canadian and International retailers to reveal the 10 trends that will have the greatest impact in 2017.
MONTREAL, Nov. 15, 2016 /CNW Telbec/ - Absolunet reveals the top 10 trends that will impact North American retailers in 2017. Their impact will be felt online and in stores, by retailers and consumers alike.
The eCommerce agency has analyzed over 50 digital and eCommerce projects from major retailers, several of which are Absolunet clients, including DAVIDsTEA, Stokes, SAIL and Structube.
The top 10 eCommerce Trends for 2017:
- THE END OF BLACK FRIDAY AND CYBER MONDAY
Tech–savvy merchants are replacing Black Friday and Cyber Monday with Cyber November.
- REAL-TIME CUSTOMIZATION
The online AND in-store shopping experience will adapt to each consumer in real-time.
- DATA-AS-A-SERVICE + ECOMMERCE
Every retailer will be able to match Amazon's selection, all the way down to product descriptions, images – even comments and reviews.
- HELLO, ARTIFICIAL INTELLIGENCE
Consumers will interact with A.I… And they'll love it!
- BYE-BYE WALLET
The beginning of the end for the wallet and cash – brought to you by mobile, wearables and other payment-enabled tech.
- THE SNAPCHAT-IZATION OF SHOPPING
Real-time commerce for a hyper-local era: how consumers will use mobile to unlock exclusive retail experiences.
- PREDICTIVE ANALYSIS
How merchants will use data to accurately predict their customers' next purchase.
- THE UBER-IZATION OF SHIPPING
Smaller Walmarts, the rise of local drop-off points for online orders and same-day delivery.
- UNIFIED COMMERCE
The merging of eCommerce and commerce: silos are out (and, possibly for the first time ever, easily avoided).
Consumers want to deal directly with brands, and the brands couldn't be happier. Where do retailers fit in?
"eCommerce has become a must for retailers, but it is increasingly challenging to choose the right strategy and the tools that are compatible with existing operations and ways of doing business," explains Charles Desjardins, Absolunet senior vice-president. "This annual report should help merchants and retailers gain valuable insight to choose the right strategies and the best partners for their in-store and online growth."
To understand the 10 trends, their potential impacts on retail and to find out which retailers have successfully implemented which digital solutions, visit www.10eCommerceTrends.com.
About Absolunet (http://www.absolunet.com)
Absolunet is an eCommerce and digital marketing agency that helps companies transform their eCommerce potential into business results. Absolunet is a Sitecore Gold and Magento Enterprise Partner, employing 115 eCommerce and marketing experts in its Montreal, Kansas City and Boisbriand offices.
Specialized in both B2B and B2C eCommerce platforms since 1999, Absolunet has delivered high-grossing platforms and solutions for clients in multiple sectors, including photography and imaging, utilities, sports, lifestyle, jewelry, furniture, housewares, clothing, fast-fashion, children's products, fast food, broadcast television networks, state lotteries, lingerie and many more.
SOURCE Absolunet inc.
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