Today: National Cheesecake Day Cake Walk

– Fibre 1* Cheesecake Bars Take to Toronto Streets –

TORONTO, July 30, 2016 /CNW/ - Today, on National Cheesecake Day, Torontonians can have their cake and eat it too!

To celebrate the day dedicated to the ubiquitous indulgent dessert, the Fibre 1* Cake Walk will see larger-than-life cheesecake mascots participating in a speed walk course through the city – while giving out free cheesecake bars.

Following the very technical steps of race walking, the mascot bars will showcase the art of straight-leg stepping and hip rolling – allowing them just the right posture to wiggle their way around town.

Follow the Cake Walk on Facebook at https://www.facebook.com/LifeMadeDelicious

The origins of cheesecake date back to ancient Greece where the dessert was considered to be an excellent source of energy – so much in fact, that this now-famed dessert was even served to competing athletes in the very first Olympic game in 776 B.C.

About Fibre 1* Cheesecake Bars

New Fibre 1* Cheesecake Bars are both delicious, and serve as a healthier-for-you dessert alternative.   At only 150 calories, and with the added benefit of fibre, these bars allow you to have what you crave. Fibre 1* Cheesecake Bars are available in Key Lime and Chocolate flavours.

Fibre 1 is a trademark of General Mills © 2016

SOURCE General Mills Canada Corporation

To learn about the route and catch footage of the cake, contact: Tiffany Fisher, 416-456-7650, [email protected]