Pattison Outdoor Advertising L.P. to provide out-of-home advertising for TORONTO 2015 Pan Am/Parapan Am Games
TORONTO, Jan. 18, 2013 /CNW/ - The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) today announced Pattison Outdoor Advertising L.P. as its Official Out-of-Home Advertising Supplier.
In this role, the Mississauga, Ontario-headquartered company—Canada's largest out-of-home and transit advertising company—will help bring the excitement of the "People's Games" to a national audience, particularly in Toronto, the Host City of the Games, and southern Ontario. Pattison's wide range of media assets will showcase the children-designed TORONTO 2015 mascot, and promote Games tickets, merchandise and cultural events.
Pattison Outdoor Advertising will provide access to traditional poster and digital billboard advertising, including superboards, interior and exterior advertising on public transit, street-level advertising, as well as in office towers and malls.
"We're proud to partner with the TORONTO 2015 Games to help bring the Games closer to Canadians," said Randy Otto, CEO of Pattison Outdoor Advertising. "The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world's best athletes in just 874 days. As an Official Supplier of TO2015, we're building on our commitment to drive support and public interest in our Canadian athletes."
Pattison represents key transit markets across Canada, including the Toronto Transit Commission (TTC), Oakville, Durham Region, Ottawa, Calgary, Edmonton, Winnipeg and Halifax. It also has traditional billboards and 140 large digital horizontal screens and spectaculars from Vancouver to St. John's.
"The addition of Pattison Outdoor Advertising to the TORONTO 2015 sponsorship family is an important step towards making the Games come alive in Toronto, southern Ontario and cities across Canada," said Katherine Henderson, Senior Vice-President, Marketing and Revenue for TO2015.
"Pattison has an unprecedented reach across the country for out-of-home advertising and in harnessing new digital technologies," she continued. "With their expertise, we'll be able to grow our brand and welcome athletes, spectators and residents to the 'People's Games' in 2015."
Pattison Outdoor Advertising joins previously announced members of the TORONTO 2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Suppliers FUSE Marketing Group and Toronto Star, and Official Broadcaster CBC/Radio-Canada.
About the TORONTO 2015 Pan American/Parapan American Games
The Pan American and Parapan American Games are one of the world's largest international multi-sport events, held every four years for athletes of the 41 member nations of the Pan American Sports Organization (PASO) and 26 member nations of the Americas Paralympic Committee (APC). The Pan American Games are comprised of all Olympic Summer Games sports, as well as traditional Pan American sports, while the Parapan American Games are comprised of the majority of Paralympic Summer Games sports. The TORONTO 2015 Pan American/Parapan American Games will draw more than 10,000 athletes, coaches and team officials and feature 51 sports in municipalities across the Greater Golden Horseshoe area. The TORONTO 2015 Pan American Games will take place July 10−26 and the Parapan American Games August 7-14. For more information about the Games, please visit toronto2015.org.
Pattison Outdoor Advertising is Canada's largest outdoor, transit and digital advertising company with 25 sales offices coast to coast. Headquartered in Mississauga, Ontario, Pattison Outdoor is a division of The Jim Pattison Group.
SOURCE: Toronto 2015 Pan/Parapan American Games
For further information:
Communications Advisor, TO2015