2012 Take the Leap… From Good to Great! Forum:
February 29 at the Ottawa Convention Centre
OTTAWA, Feb. 9, 2012 /CNW/ - The Canadian Public Relations Society (CPRS) is happy to release its full program for the 2012 Take the Leap… From Good to Great! Forum taking place on February 29 at the Ottawa Convention Centre. Presented by the Ottawa/Gatineau chapter of the CPRS, this Forum is a full day of training, followed by a networking cocktail #PRmixer, which is very popular among public relations and Web 2.0 professionals, community managers and other connected people.
| 8:30AM - 9:05AM
Registration and networking
| 9:05AM - 9:10AM
Opening remarks from Co-Organizers
| 9:10AM - 9:15AM
Remarks from CPRS Ottawa-Gatineau President and introduction of Master of Ceremony
| 9:15AM - 9:30AM
Welcome Messages from Master of Ceremonies
| 9:30AM - 10:30AM
Keynote: Franklin A. Holtforster, President and CEO, MHPM Project Managers Inc.
You are in an elevator when the person you've been trying to meet steps in. Do you have your 30 second elevator pitch ready to go? You are asked to give a presentation to an important client. Are you scared or prepared?
| 10:30AM - 11:00AM
| 11:00AM - 12:15PM
Breakout Session: Brad Lavigne, Principal Secretary to the Leader of the Official Opposition in Canada, New Democratic Party (NDP)
"Cutting through the noise of a federal election campaign: How strategic communications delivered the biggest win in the NDP's history"
As National Campaign Director for the 2011 Federal Election, Brad Lavigne quarterbacked a groundbreaking campaign for the NDP, achieving its best election result in a 50 year history. The party gained over 4.5 million votes and went from 36 to 103 seats in the House of Commons, launching the NDP from the 4th party into Official Opposition status. This overnight success was eight years in the making and, as Lavigne will outline, the New Democrats had a winning strategic communications plan already in-motion when the election was called.
| Breakout Session: Anick Losier, Director, Media Relations, Canada Post
"Handling the media when it's time for change"
For decades, letters and lettermail service were the foundation of Canada's largest transportation and logistics network. The introduction of electronic alternatives is forcing the company—a Crown corporation—to begin making significant changes to ensure long-term viability. Communication is integral to change management, and media relations are part of the equation. Anick Losier will provide an overview of media work within a company that has more than 6,400 postal outlets, delivers to 15 million addresses a day and employs more than 65,000 people.
| 12:15PM - 1:30PM
| 1:30PM - 2:45PM
Breakout Session: Dimitri Soudas, Executive Director, Communications, Canadian Olympic Committee
"Marketing a Brand in Politics & Brand Marketing in the World Beyond Politics"
Whether you work in government, in politics, the not-for-profit sector or private industry, effective communications and branding are pivotal to an organization's success. Dimitri Soudas arguably understands this better than anyone. Using specific examples and anecdotes from his time in the Canadian PMO, as well as insight from his current work and recent experiences, Dimitri will: reveal similarities and differences in branding exercises in politics versus the private sector; explain how tactical planning and marketing play a key role in determining whether or not your brand succeeds or fails in achieving strategic objectives; and from an especially unique perspective, explore the impact that social and digital media have had on brand positioning and communication in the 21st Century.
| Breakout Session: Jason Patuano, Director, Communications, Eastern Region, McDonald's Restaurants of Canada Limited and Bruno Guglielminetti, Director, Digital Communications NATIONAL Public Relations
"One-on-one with an international brand: I'm lovin' it!"
Now that companies have adopted social media, today they must learn how to manage the considerable flow of information that results. Jason Patuano and Bruno Guglielminetti will explain how multinationals manage their online conversations in One-on-one with an international brand: I'm lovin' it!
| 2:45PM - 3:15PM
| 3:15PM - 4:15PM
Discussion Panel: Scott Hannant, former CTV Ottawa News Director; Joe Thornley, Founder, Thorney Fallis; Mel Coulson, Ottawa Citizen, and; Christina Lawand, moderator.
"Shaping the media: how social media is changing our daily content"
With the growing popularity of social media as a news aggregator, our daily news content has shifted and aligns more with consumers' needs and interests than ever before. For example, the growing popularity of the Huffington Post has placed them ahead of all other news sites as the source that provides the most viral news stories (ahead of the BBC, the Guardian, ABC News and Mashable). Does it reiterate the importance of investigative journalism? Many think it cannot be replaced by popular/trending news stories. The convergence of social and traditional media is here. Our panel will evaluate where we are in this change, and what to expect in the years ahead.
| 4:15PM - 4:30PM
Closing Remarks & Door Prizes
| 4:30PM - 8:00PM
Networking activity; #PRMixer at the Metropolitain Brasserie and Restaurant
Thank you to our partners!
The Take the Leap… From Good to Great! Forum can already count on support from important partners such as Eureka.cc, News Canada, CAA, Cision and Léger Marketing. Chabo Communications & Design, Activo Media, CNW Group, Nuance Fidelis, Mission Stream, Canada's National Arts Centre and Le Nordik will contribute significantly to this third edition of the Forum, as will supporters IABC Ottawa and the Centre of Excellence for Public Sector Marketing.
About the Canadian Public Relations Society (CPRS)
The CPRS is the largest association of public relations professionals in Canada. Founded in 1948, it now has over 1600 members across the country. In the National Capital, the Ottawa/Gatineau chapter of the CPRS is a dynamic, growing professional association. For more information, visit cprsottawa.ca.
Video with caption: "Mark your calendar! February 29 at the Ottawa Convention Centre. Thought-provoking speakers and great networking opportunities! Will you take the leap? (Produced by Activo Media)". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120209_C2498_VIDEO_EN_9826.mp4&posterurl=http://photos.newswire.ca/images/20120209_C2498_PHOTO_EN_9826.jpg&clientName=CPRS%20%2D%20Ottawa%2DGatineau%20Chapter&caption=Mark%20your%20calendar%21%20February%2029%20at%20the%20Ottawa%20Convention%20Centre%2E%20Thought%2Dprovoking%20speakers%20and%20great%20networking%20opportunities%21%20Will%20you%20take%20the%20leap%3F%20%28Produced%20by%20Activo%20Media%29&title=CPRS%20%2D%20OTTAWA%2DGATINEAU%20CHAPTER%20%2D%20To%20all%20communications%20professionals%3A%20%232012Leap%20Forum%20program%20is%20out%21&headline=To%20all%20communications%20professionals%3A%20%232012Leap%20Forum%20program%20is%20out%21
Image with caption: "The Forum will be held at newly constructed Ottawa Convention Centre on February 29th. Take the Leap! (Photo OCC) (CNW Group/CPRS - Ottawa-Gatineau Chapter)". Image available at: http://photos.newswire.ca/images/download/20120209_C2498_PHOTO_EN_9832.jpg
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