MONTREAL and TORONTO, May 7, 2012 /CNW Telbec/ - Carl Richards, author of The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money will be PWL Capital's keynote speaker.
"It's not that we're dumb. We're wired to avoid pain and pursue pleasure and security. It feels right to sell when everyone around us is scared and buy when everyone feels great. It may feel right-but it's not rational." - From The Behavior Gap
As a financial planner, Carl Richards grew frustrated watching people he cared about make the same mistakes over and over with their money. They were letting emotion get in the way of making smart financial decisions. He named this phenomenon-the distance between what we should do and what we actually do- "the behavior gap." Using simple drawings to explain the gap, he found that once people understood it, they started doing much better.
PWL Capital is thrilled to host Carl Richards as our keynote speaker at a series of exclusive presentations in Toronto - May 22nd (evening), in Ottawa - May 23rd (noon) and in Montreal - May 23rd (evening). Please click here to view the complete PDF
ABOUT PWL CAPITAL INC.: PWL Capital Inc. is a wealth management boutique. We offer portfolio management and financial planning services to Canada's most discerning individuals and families. Our values are anchored on integrity, objectivity and proven expertise.
PWL Capital Inc. is regulated by the Investment Industry Regulatory Organization of Canada (IIROC) and a member of Canadian Investor Protection Fund (CIPF).
For further information:
Interview opportunities are available:
- Request an interview with Carl Richards
- Request a copy of his book The Behavior Gap: Simple Ways to Stop Doing Dumb Things with Money
- Reserve your seat at a presentation, please contact:
Director, Marketing & Communications