TORONTO, April 26, 2016 /CNW/ - Social Media has reinvented the news release. Today's news release looks nothing like the old-school standard-issue release that came before. Today, this tool is used for more than classic announcements of products, promotions and results; the news release highlights white papers, executive blogs and other content marketing pieces. Its function has moved beyond simply earning media coverage and the news release now supports goals such as increasing brand exposure, capturing leads and driving traffic to the company website.
In a recently published white paper, Tips for Creating a News Release that Maximizes Social Sharing, PR Newswire's VP of Digital and Events Marketing, Victoria Harres discusses how the news release has changed from the traditional style to a more social release that targets a much larger audience than journalists alone.
"A brand needs to become a regular part of the social conversation to understand and serve its audience." says Harres.
The paper examines how social media has made today's news release more strategic, particularly for growth-stage companies. The article also explores implementable tactics that your company can employ today to ensure your news release is social ready and therefore is maximizing the potential of social media to its fullest.
The author's tips include:
- Understanding your audience
- Going beyond the headline
- Writing for your audience
- Honing your headline
- Delighting your audience
For more tips for making your release "social ready," download Tips for Creating a News Release that Maximizes Social Sharing.
About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.
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