Majority of Canadians have used their mobile phone for an online transaction
TORONTO, July 7, 2014 /CNW/ - From day one, PayPal has helped revolutionize the way people across the globe think about and use money. As part of its recent global rebrand, PayPal today announced findings from a 15-country survey aimed to understand both universal human attitudes and country-specific variances in perspectives about time, technology, money and other central elements of the People Economy. In Canada, the research reveals that many people are ready to ditch their wallet and head out the door with just their keys and mobile phone in hand.
The People Economy is how PayPal describes its belief that people's lives can and should be more connected, more human, and filled with deeper meaning. People who make, share and collaborate, and those who buy, sell, and trade, all want the same thing: more of a say and less in the way. PayPal's continued technological innovation, focus on improved processes, and mission to give people direct control over their money are integral to the People Economy.
"At PayPal, we always strive to lead as a revolutionary brand. With our rapidly changing environment, we must create based on the needs and changes in the marketplace," said Christina Smedley, Vice President, Global Brand and Communications, PayPal. "With PayPal's truly global marketplace, better understanding the key values we're supporting around the world - both at universal and at country-specific levels - is essential for delivering products that further empower the people we serve. This survey furthers us in that mission."
The Majority of People including Canadians Waste up to Four Hours a Day on Mundane Tasks; What Would People do with More Time?
Whether waiting in line to pay for things, commuting to and from work or sitting in traffic, enduring pointless meetings or calls, or simply running through the day's errands, more than half of the world (56%), including Canadians, waste up to four hours each day that they would like help recapturing. Only Germany has a significant percentage (19%) of its population that professes being highly efficient and wasting no time.
While the fact that Canadians waste up to four hours on the days' necessities may not be surprising, how each country would spend that time if given the chance varies from country to country. Nearly half of Canadians (49%) would choose to spend the time relaxing - likely at a cottage during the summer months - while Americans (53%) and Brazilians (50%) would spend more time with their friends and family. People in Turkey (55%) and Israel (41%) are likely to catch up on work that they're behind on, the Japanese would like to treat themselves with solitude (63%), the Chinese seek more physical activity (48%) and Spaniards prefer more time for leisure activities (35%).
"While we're not yet in the business of solving gridlock, we know that whenever we can shave time from the payments process for our 5.5 million active account holders in Canada, we're giving them back one of life's most precious resources," said Nicky Mezo, Marketing Director, PayPal Canada. "Whether spending that time with family and friends, relaxing, exercising or getting some quiet solo time, the value is immeasurable."
Technology Should Make Payments Simpler, Connected and Faster, with More Choices and Opportunities
Canadians are not alone when it comes to payment frustrations. People around the world agree that the time and hassle of making a payment are standing between them and their next purchase. Whether it's the pain of waiting to pay in a store, annoyance at having to carry cash, frustration with lugging around a wallet, or other things standing between people and what they want, the world is ready for what PayPal delivers: the faster, safer way to pay and get paid.
People don't like waiting around. The majority of Canadians (52%) would like to see a world without lineups. Americans, Australians and people living in the U.K. share a similar perspective (51%, 52% and 53% respectively). More of us Canadians (38% versus 30% globally) are looking for an easier way to split restaurant bills.
When it comes to shopping online, similar to people around the world, one-third of Canadians are frustrated with having to enter payment details or remember multiple pins and passwords. If a site requires a customer to sign up or register before making a purchase, they're apt to lose more than half of prospective sales in Italy (52%), Canada (51%) and Spain (50%). More than half of Canadians (51%) are annoyed to find added taxes or hidden charges at the last checkout screen.
Canadians Ready to Embrace Mobile
While keys lead the list of things people won't leave the house without, the smartphone is just as important - beating cash and credit cards on a global scale. As they head out the door, twice as many Canadians are reaching for their mobile phone before their keys (30% versus 15%), making sure they never leave the house without it. This statistic confirms for businesses that figuring out mobile payments is key to future sales.
Canadians are more mobile savvy than others around the world, with the majority (56%) having used a mobile device for an online transaction. In comparison, less than half of Americans do the same. One in four Canadians is looking for an easier way to pay from their mobile device.
If everyone could accept online or mobile payments, nearly half of Canadians (48%) would use their mobile more often to pay for everything from fresh produce to handmade goodies at their farmer's markets or local stores.
For more information about the survey findings and for infographics illustrating its findings, click here: www.paypal-media.com/ca.
About the Survey
Research was conducted during April 29th - May 20th, 2014 by Reputation Leaders, an independent research firm, among 15,105 adult banked consumers aged 18-64 in 15 major markets. The survey included a sample size of 1,005 Canadians, including 517 females and 488 males. Interviews were conducted by an online survey in Australia, Brazil, Canada, China, France, Germany, Israel, Italy, Japan, Russia, Singapore, Spain, Turkey, and the U.K. and RDD phone interviews in the U.S. Respondents were balanced by quotas in each country to ensure the sample mix was representative of national adult populations by age and gender. Key findings show both universal beliefs that transcend boundaries and country-level differences.
About Reputation Leaders
Reputation Leaders Ltd is an international market research firm based in London that specializes in helping companies to build reputations through brand positioning, thought leadership and social purpose. They specialize in conducting multi-country, cross-cultural quantitative studies that drive media headlines and market insights.
At PayPal, we put people at the center of everything we do. Founded in 1998, we continue to be at the forefront of the digital payments revolution, giving people direct control over their money. Through our innovations, we make life better for our over 148 million active accounts in 26 currencies and across 203 markets, processing more than 9 million payments daily. An eBay Inc. (Nasdaq: EBAY) company, PayPal is the faster, safer way to pay and get paid. The service gives people simpler ways to send money without sharing financial information, and with the flexibility to pay using their account balances, bank accounts or credit cards.
Image with caption: "Global PayPal study reveals people's perspectives on time, money and technology. (CNW Group/PayPal) (CNW Group/PayPal Canada)". Image available at: http://photos.newswire.ca/images/download/20140707_C9899_PHOTO_EN_41982.jpg
SOURCE: PayPal Canada
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Email: [email protected]