Healthy communities, social infrastructure and service delivery topped the agenda.
TORONTO, June 19, 2013 /CNW/ - Tim Maguire, President, CUPE Local 79 introduced the Summer Engagement Campaign at the historic Winter Garden Theatre. The theme of this year's campaign is Celebrating Our City's History and involves live theatre being brought to the streets of Toronto and to Festivals throughout the summer. The campaign called "Chill With Will" features Toronto's first Mayor, William Lyon Mackenzie, his wife Isabel and a cast of characters representing Toronto services then & now.
"With Toronto turning 179 this summer, CUPE Local 79 decided to take a look back at our history," said Maguire. "In looking into Mayor Mackenzie it was evident that he was a character and certainly controversial at times, however, the thing that resonated most strongly regarding his history was a true commitment to public service, which is of course the foundation of what we do today." Maguire explained.
CUPE Local 79 is proud to be part of Toronto's communities and the summer campaign is an opportunity for us to support the efforts of our members.
As we prepare for this summer's events and brush up on our history the old adage "as much as things change, they stay the same" comes to mind. While this city has seen remarkable growth and change in 179 years the founding ideals of its first Mayor, William Lyon Mackenzie -- industry, intelligence & integrity -- are alive and well today and are demonstrated daily by our more than 20,000 members as they work together to create safe and healthy communities. Nothing could be more worthwhile than all of us working towards these goals.
Yesterday saw classic old time newsboys coming to life in downtown Toronto handing out the Toronto Advocate newspaper and spreading the news of Mayor Mackenzie's return to modern-day Toronto. The Mayor and his wife Isabel were seen strolling in Nathan Phillips Square and marveling at the breadth of services this great city has to offer. Mayor Mackenzie rode in one of the sponsored Eco Cabs, which are available in downtown Toronto to take people to their next destination.
The Mackenzie's and their cohort Russell Ossington were so impressed they have made plans to stay for the summer and visit with as many CUPE 79 members and citizens of Toronto as possible.
Festivals CUPE Local 79 are attending include:
- Dragon Boat: June 22 & 23
- Pride Flag Raising: June 24
- Pride Parade: June 30
- Festival of South Asia: July 6 & 7
- Youth Day: July 21
- Caribana Parade Day: August 3
- Taste of the Danforth: August 9,10 & 11
CUPE Local 79 represents about 20,000 City of Toronto employees working in all City divisions, including public health, city inspectors, homeless hostels, transportation, childcare centres, employment and social services, recreation programs, and long term care homes.
For further information, contact: Tor Sandberg at 416-655-8338
Scout Communications is a full service marketing and communications firm that specializes in research, market place action campaigns, television and print advertising. Scout was founded in 2003 and has offices in Calgary and Toronto. Scout's creative foundation is to use research to reveal insights and opportunities for client communications campaigns. Recent awards include: the CALM Award for the Best National Campaign.
Image with caption: "CUPE Local 79 President, Tim Maguire, stands centre stage amongst cast of the Celebrate Our City's History summer campaign in front of the historic Winter Garden Theatre yesterday. (CNW Group/CUPE Local 79)". Image available at: http://photos.newswire.ca/images/download/20130619_C9455_PHOTO_EN_28195.jpg
SOURCE: CUPE Local 79
For further information:
Contact: Julie Copithorne
Title: Media Liaison, Scout Communications
Email: [email protected]