Tim Hortons issues public apology to Canadians for not introducing its Maple Iced Capp and Creamy Maple Chill beverages sooner

OAKVILLE, ON, April 13, 2016 /CNW/ - It just doesn't get any more Canadian than "maple and Tim Hortons". It's such an obvious pairing that Tim Hortons is genuinely sorry it didn't think of maple-flavour frozen beverages sooner. Available now at Tim Hortons restaurants for a limited time are two new delectable maple-flavoured masterpieces that will have guests saying: "Apology accepted." The Maple Iced Capp is a delicious new twist on the classic Canadian favourite, and Creamy Maple Chill is an indulgent non-caffeinated frozen beverage.

"To all Canadians, I want to sincerely apologize. We should have thought of the Maple Iced Capp and Creamy Maple Chill sooner," says David Clanachan, President and COO, Tim Hortons Canada. "Even we're a little surprised it took this long to marry the quintessential Canadian maple flavour with our iconic Iced Capp. However, we are confident the delicious taste of the new Maple Iced Capp and Creamy Maple Chill will make it worth the wait."

Creamy Maple Chill is a non-caffeinated beverage with just the right amount of maple flavour to make it refreshingly decadent and the perfect answer for a hot-weather treat break. The new Maple Iced Capp adds an extra touch of Canadiana to the traditional Iced Capp with its delicious maple flavouring that perfectly complements the coffee base. Both beverages are finished with a whipped topping and real maple flakes. It's no wonder that Tim Hortons is sorry.  

"Tim Hortons is once again demonstrating its strong Canadian roots in apologizing for not bringing maple beverages to its guests sooner," says Dr. David Black, a professor in the School of Communication and Culture at Royal Roads University and an expert in apologizing. "Saying "sorry" is like our national motto, and while others might see the Canadian habit of saying sorry as a sign of weakness, Canadians know that it's our superpower. It draws people together, builds trust, and gets things done."

Tim Hortons is asking guests to accept its apology for the long-awaited maple-flavour frozen beverages in an open letter published today in newspapers across the country, and to put their own Canadian roots to the test with the "How Canadian Are You?" quiz at www.timhortons.com/socanadianquiz. Ten easy questions will measure guests' Canadian-ness, which they can share on their social media channels with #SoCanadian.

Take the quiz while enjoying one of the new maple-flavoured frozen beverages. You won't be sorry.  

Tim Hortons® Overview

TIM HORTONS®, part of Restaurant Brands International, is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, TIM HORTONS® appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of December 31, 2015, TIM HORTONS® had more than 4,400 system wide restaurants located in Canada, the United States and the Middle East. More information about the Company is available at www.timhortons.com.

About Restaurant Brands International

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with approximately $23 billion in system sales and over 19,000 restaurants in approximately 100 countries and U.S. territories. Restaurant Brands International owns two of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS® and BURGER KING®. These independently operated brands have been serving their respective guests, franchisees, and communities for over 50 years. To learn more about Restaurant Brands International, please visit the Company's website at www.rbi.com.

SOURCE Tim Hortons

Image with caption: "Beginning April 13, 2016, for a limited time, two new maple-flavoured frozen beverages will be available at Tim Hortons: the Maple Iced Capp, a twist on the Canadian classic, and the Creamy Maple Chill, an indulgent non-caffeinated frozen beverage. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20160413_C8444_PHOTO_EN_665777.jpg

Image with caption: "Tim Hortons is asking guests to accept its apology for not introducing its Maple Iced Capp and Creamy Maple Chill beverages sooner in an open letter published April 13, 2016 in newspapers across the country. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20160413_C8444_PHOTO_EN_665778.jpg

For further information: or to arrange an interview, please contact: Lizzie Nawn, mediainquiries@timhortons.com, 905-337-5312


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