Restaurant Chain is Picking Up the Tab for Unsuspecting Customers Across its U.S. Markets with Random Cups of Kindness
DUBLIN, OH, Feb. 7, 2013 /CNW/ - Tim Hortons Cafe & Bake Shop is paying it forward in celebration of National Random Acts of Kindness Week by picking up the bill for unknowing guests at the drive-thru.
This is the third year Tim Hortons Cafe & Bake Shop has held its Random Cups of Kindness event. In 2012, the restaurant chain treated approximately 5,500 guests to a free order. This year, it plans on treating even more customers in approximately 300 restaurants.
Doing good at the drive-thru isn't a new concept to the bakery cafe chain. Restaurant owners, managers and team members regularly witness customers paying for a stranger's order—especially during the morning rush when drive-thru lines can get particularly long.
"Our guests' generosity to one another continues to amaze and inspire us," said Mike Meilleur, executive vice president, Tim Hortons U.S. "What started out as just a few instances of guests paying it forward here and there has now become a bit of a fun Tim Hortons tradition."
A customer who receives their order for free will be given a coffee card good for one, free medium size coffee to pass along to someone else to continue spreading kindness.
Tim Hortons Cafe & Bake Shop's Random Cups of Kindness event kicks off in all U.S. markets at select restaurants on Monday, February 11. The program ends Sunday, February 17.
National Random Acts of Kindness Week is celebrated February 11-17 and was founded by the Random Acts of Kindness Foundation.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of September 30, 2012, Tim Hortons had 755 restaurants in the United States and 4,138 restaurants systemwide. For more information, visit www.timhortons.com.
SOURCE: Tim Hortons Inc.
For further information:
Tim Hortons Cafe & Bake Shop
Manager, Public Relations U.S.