Restaurant Chain is Picking Up the Tab for Unsuspecting Customers Across
its U.S. Markets
DUBLIN, OH, Feb. 9, 2012 /CNW/ - Tim Hortons Cafe & Bake Shop is paying
it forward in celebration of National Random Acts of Kindness Week by
picking up the bill for unknowing guests at the drive-thru.
This is the second year Tim Hortons Cafe & Bake Shop has held its Random
Acts of Kindness event. In 2011, the restaurant chain treated 5,100
guests to a free order. This year, it plans on treating even more
customers in approximately 250 restaurants.
Doing good at the drive-thru isn't a new concept to the cafe and bake
shop chain. Restaurant owners, managers and team members regularly
witness customers paying for a stranger's order—especially during the
morning rush when drive-thru lines can get particularly long.
"We were in awe of the generosity and the significant number of our
guests who pay for another person's order almost daily," said Mike
Meilleur, senior vice president U.S. operations. "Their admirable
kindness and generosity inspired us to do the same."
A customer who receives a free order will be given a sticker that reads,
"I just received a Random Act of Kindness from Tim Hortons," as well as
a free coffee card to pass along to someone else to continue spreading
Tim Hortons Cafe & Bake Shop's Random Acts of Kindness event kicks off
in all U.S. markets at select restaurants on Monday, February 13. The
program ends Friday, February 17.
National Random Acts of Kindness Week is celebrated February 13-19 and
was founded by the Random Acts of Kindness Foundation.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons Cafe & Bake
Shop appeals to a broad range of consumer tastes, with a menu that
includes premium coffee, espresso-based specialty coffees including
lattes, cappuccinos and espresso shots, specialty teas, home-style
soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh
baked goods, including our trademark donuts. As of October 2, 2011, Tim
Hortons had 645 restaurants in the United States and 3,871 restaurants
systemwide. For more information, visit www.timhortons.com.
SOURCE Tim Hortons Inc.
For further information:
Public Relations Manager, U.S.
Tim Hortons Cafe & Bake Shop