RRRoll Up the Rim Set To Award More than $58 Million in Prizes to Loyal
DUBLIN, OH, Feb. 20, 2012 /CNW/ - With one of the biggest prize pools
ever, Tim Hortons Cafe & Bake Shop's popular RRRoll Up The Rim contest
kicks off today offering guests a one in six chance of instantly
winning from more than $58 million in cash and prizes.
"Our guests really look forward to this contest," said Mike Meilluer,
Senior Vice President US Operations, Tim Hortons Café & Bake Shop.
"RRRoll Up The Rim To Win is our way of saying 'thanks' to Tim Hortons
coffee lovers, as well as our restaurant owners and team members
genuinely love to see their customers win."
Often noted as a first sign of spring, Tim Hortons Cafe & Bake Shop's
highly anticipated RRRoll Up The Rim To Win contest, now in its 26th year, is one of the world's biggest customer rewards programs. Created
in 1986 as a "thank you" to guests, the contest has grown into an
annual ritual having awarded millions of prizes since.
With a purchase of a medium, large or extra-large hot beverage, guests
have the opportunity to instantly win. Prizes for the 2012 contest
include 40 New Cars, 100 Panasonic 3D TV packages, 1000 Coleman Camping
packages, 5000 Panasonic digital cameras, 25,000 $100 Tim Cards and
more than 47 million food prizes.
The RRRoll Up The Rim contest runs while cup supplies last. Prizes may
be claimed until May 20, 2012. Contest rules, regulations, prizing
information and winner counts can be found at participating Tim Hortons
locations or at www.RollUpTheRimToWin.com
For even more chances to win, visit www.rolluptherimtowin.com for a RRRoll Up inspired game called RRRoll Up Roulette. Between Feb
20 and March 18 guests can enter every day to earn points and win
prizes. New this year RRRoll Up Roulette has gone mobile with a new
App. To access the download, visit www.rolluptherimtowin.com.
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in
North America based on market capitalization. Operating in the quick
service segment of the restaurant industry, Tim Hortons Cafe & Bake
Shop appeals to a broad range of consumer tastes, with a menu that
includes premium coffee, espresso-based specialty coffees including
lattes, cappuccinos and espresso shots, specialty teas, home-style
soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh
baked goods, including our trademark donuts. As of October 2, 2011, Tim
Hortons had 645 restaurants in the United States and 3,871 restaurants
systemwide. For more information, visit www.timhortons.com.
SOURCE Tim Hortons Inc.
For further information:
Public Relations Manager, U.S.
Tim Hortons Cafe & Bake Shop