The Restaurant Chain Also Becomes the Official Coffee of Three MAC Programs, Miami University, Central Michigan University and Ohio University
DUBLIN, OH, Oct. 16, 2012 /CNW/ - Tim Hortons Cafe & Bake Shop is proud to announce that it has reached an agreement to become an Official Corporate Partner of the NCAA Division I Mid-American Conference (MAC), as well as the Official Coffee of the Miami University RedHawks, Central Michigan Chippewas and the Ohio University Bobcats.
The sponsorship with the MAC and three MAC member institutions was made possible through a partnership with IMG College, which manages the multi-media rights for the MAC and six MAC members including Miami, Central Michigan and Ohio. Tim Hortons Cafe & Bake Shop will be pouring college sports fans its Always Fresh premium blend coffee and Hot Chocolate at Miami, Central Michigan and Ohio football and basketball games as part of the agreement.
"It's great to be able to provide our guests with the quality beverages they enjoy at the concession stand," said Mike Meilleur, executive vice president, Tim Hortons U.S. "As we open new restaurants, we look forward to growing our partnerships with collegiate and professional athletic programs."
The sponsorship agreements with the MAC and the three universities will go through the 2016 season.
"We are thrilled to partner with a strong brand committed to college sports like Tim Hortons," said Cameron Scholvin, regional vice president, Midwestern Region for IMG College. "Tim Hortons is a great fit geographically for the MAC, and we're excited to help the brand continue to forge relationships with millions of avid college sports fans."
Tim Hortons has been partnering with NCAA and professional sports teams for a number of years. The bakery-cafe chain also is the official coffee for other NCAA athletic programs from the MAC and Big 10 conferences including:
- The Ohio State University
- Michigan State University
- University of Michigan
- Bowling Green State University
- University of Dayton
- University of Buffalo
- University of Toledo
About Tim Hortons Cafe & Bake Shop
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based beverages, specialty teas, home-style soups, fresh sandwiches, grilled paninis, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of July 1, 2012, Tim Hortons had 734 restaurants in the United States and 4,071 restaurants systemwide. For more information, visit www.timhortons.com.
SOURCE: Tim Hortons Inc.
For further information:
Manager, Public Relations U.S.
Tim Hortons Cafe & Bake Shop