Tim Hortons announces $100,000 donation and new Alberta Rose donut as part of multi-tiered Alberta flood relief commitment
26 Jun, 2013, 09:54 ET
Funds donated to the recovery, restoration and rebuilding of Southern Alberta
OAKVILLE, ON, June 26, 2013 /CNW/ - Tim Hortons today announces a multi-level support program, reinforcing the company's unwavering commitment to aid flood-damaged Southern Alberta communities, with national, provincial and grassroots initiatives.
Rallying to support their fellow Albertans, Tim Hortons restaurant owners have created a special Alberta Rose donut, with 100 per cent of the sales from the $1 baked good going directly to Red Cross flood relief efforts. The Alberta Rose is a vanilla dipped, bloom donut with a venetian cream center, topped with strawberry bark. Available for a limited time at participating Alberta restaurants beginning this Friday, June 28th .
"Our thoughts continue to be with all those affected by the floods in Southern Alberta," explains Doug Anthony, Vice President, Western Canada. "As a company deeply rooted in community partnerships, Tim Hortons is committed to continuing our on-the-ground community and national support efforts, to assist those affected by the floods, as well as those working tirelessly on the front line."
Beginning today, Canadians wishing to help, can text "FLOOD" to 45678 to donate $5 with all proceeds going to the Canadian Red Cross Alberta Floods Fund, the same initiative to which Tim Hortons has also committed to donate $100,000.
"We are very fortunate to have exceptionally generous guests, staff and restaurant owners and a community that is anxious to find ways to support the recovery efforts taking place throughout Southern Alberta," added Anthony.
Tim Hortons restaurant owners and the company will continue to support volunteer efforts in flood affected communities throughout the rebuilding process by assisting on-the-ground with delivering food, brewed coffee, and lending a hand for as long as is needed until Alberta is back on its feet.
About Tim Hortons Inc.
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, espresso-based hot and cold specialty drinks including lattes, cappuccinos and espresso shots, specialty teas, fruit smoothies, home-style soups, fresh Panini and classic sandwiches, wraps, hot breakfast sandwiches and fresh baked goods, including our trademark donuts. As of March 31st, 2013, Tim Hortons had 4,288 systemwide restaurants, including 3,453 in Canada, 808 in the United States and 27 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com. Follow Tim Hortons on Twitter: www.twitter.com/timhortons.
Image with caption: "100 per cent of the sales from Tim Hortons Alberta Rose donut will go to support Red Cross flood relief efforts (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20130626_C3427_PHOTO_EN_28525.jpg
SOURCE: Tim Hortons
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