– Company launches new creative campaign to encourage Canadians to apply at their local Tim Hortons or at WorkatTims.com –
OAKVILLE, ON, Sept. 23, 2014 /CNW/ - Every day, millions of Canadians are served by Tim Hortons team members who work to provide the ultimate guest experience in the communities they serve. As Tim Hortons faces a bold and challenging new era in the quick service restaurant (QSR) industry, the company is launching a new creative campaign to help find more than 5,000 individuals across Canada to join the organization's dynamic restaurant team. The campaign includes in-restaurant, digital, and print advertising, as well as regional hiring initiatives including job fairs and restaurant hiring events.
The official kick-off to the campaign took place today in Calgary, where Tim Hortons owners are looking to hire 280 individuals. As part of the launch, Tim Hortons surprised a local neighbourhood by transforming a residential home overnight into The Tims Next Door. Throughout the morning, neighbours enjoyed a cup of Canada's Favourite Coffee and got to know their local team members, who had the opportunity to give back to their local guests and showcase that working at Tim Hortons is about more than serving coffee; it's about serving the neighbourhood.
"At Tim Hortons, the success of our business relies heavily on our front-line team members, whose energy and dedication serve as the foundation for the exceptional service our guests have come to expect from our restaurants," said Steve Wuthmann, executive vice-president, Human Resources, Tim Hortons Inc. "Our restaurant owners are always looking to offer talented, reliable individuals fulfilling employment opportunities that allow them to feel challenged, satisfied and valued in their roles. I encourage Canadians to visit their local Tim Hortons, where owners and managers are on-hand to accept applications and conduct on-the-spot interviews."
According to a survey by Restaurants Canada, 65% of restaurant operators in Western Canada said labour shortages were having a negative impact on their business. With a workforce of approximately 100,000 team members in more than 3,630 restaurants across Canada, through its franchise owners, Tim Hortons is the country's largest quick service employer. Tim Hortons is continuously enhancing its efforts to attract employees whose skills and positive energy will serve them well in the fast-paced, rewarding, inclusive restaurant environment. This week, Tim Hortons revised its team member dress code policy so that employees can now have visible, non-offensive tattoos.
To learn more about current opportunities or to join the Tim Hortons team, visit WorkatTims.com. Or join the #TimsNextDoor conversation on Twitter (@TimHortons), Facebook (facebook.com/TimHortons) and Instagram (@TimHortons).
Tim Hortons Inc. Overview
Tim Hortons is one of the largest publicly-traded restaurant chains in North America based on market capitalization, and the largest in Canada. Operating in the quick service segment of the restaurant industry, Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos and espresso shots), specialty teas and fruit smoothies, fresh baked goods, grilled Panini and classic sandwiches, wraps, soups, prepared foods and other food products. As of June 29, 2014, Tim Hortons had 4,546 systemwide restaurants, including 3,630 in Canada, 866 in the United States and 50 in the Gulf Cooperation Council. More information about the Company is available at www.timhortons.com.
Video with caption: "Video: Tim Hortons transformed a home in Calgary overnight into The Tims Next Door to kick-off the launch of its new creative campaign in support of recruitment. The company hopes to hire more than 5,000 team members in restaurants across Canada.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20140923_C2137_VIDEO_EN_5947.mp4&posterurl=http%3A%2F%2Fphotos.newswire.ca%2Fimages%2F20140923_C2137_VIDEO_EN_5947.jpg&order=1&jdd=20140923&cnum=C2137
Image with caption: "Tim Hortons transformed a home in Calgary overnight into The Tims Next Door to kick-off the launch of its new creative campaign in support of recruitment. The company hopes to hire more than 5,000 team members in restaurants across Canada. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140923_C2137_PHOTO_EN_5914.jpg
Image with caption: "Tim Hortons guests enjoy a cup of Canada’s Favourite Coffee at The Tims Next Door in Calgary. A home was transformed overnight into a neighbourhood Tim Hortons to kick-off the company’s new creative campaign in support of recruitment. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140923_C2137_PHOTO_EN_5915.jpg
Image with caption: "Tim Hortons transformed a home in Calgary overnight into The Tims Next Door to kick-off the launch of its new creative campaign in support of recruitment. The company hopes to hire more than 5,000 team members in restaurants across Canada. (CNW Group/Tim Hortons)". Image available at: http://photos.newswire.ca/images/download/20140923_C2137_PHOTO_EN_5916.jpg
SOURCE: Tim Hortons