To lighten the loads of families in need, Tide partners with Canadian charities offering laundry services
TORONTO, Oct. 29, 2014 /CNW/ - The Tide Loads of Hope program has come to Canada, expanding its efforts to help families in need by partnering with Canadian charities to facilitate laundry services. For its first collaboration, Tide will work with Toronto-based organization, The Children's Breakfast Club to launder winter coats in a donation drive for children in the Greater Toronto Area.
Although the Loads of Hope program remains committed to reactive assistance in times of disaster relief immediate crisis, Tide recognizes there are families across the country that require help and support – even when no natural disaster has struck. For the first time since its inception, the Loads of Hope program will proactively work to offer laundry services to charitable organizations that provide ongoing support in their local communities.
"We have learned that in times of need, people can find relief in the smallest home comforts," said Victoria Maybee, Communications Manager at Procter & Gamble Canada. "Tide is proud to offer its support to Canadians through organizations like Children's Breakfast Club."
Tide Loads of Hope was created in 2005 to provide much needed free laundry services to those affected by Hurricane Katrina. Inspired by the resilience and spirit of the people of New Orleans, Tide was driven to expand the Loads of Hope program and has since assisted families in need across North America. The Loads of Hope truck came to Canada for the first time in 2013, to aid those affected by flooding in Southern Alberta. Collectively, Tide has washed over 55,000 loads for more than 40,000 families since the program launched.
For over 65 years, Tide® has been caring for the clothes of North American families and helping to provide the everyday miracle of clean clothing. To meet consumers' diverse laundry needs, Tide offers a portfolio of laundry detergents and additives including Original Ultra Tide Liquid, Tide Pods®, Tide Plus Collection (Tide Ultra Stain Release, Tide Plus Febreze Freshness, Tide Coldwater Clean, Tide Plus a Touch of Downy, Tide Plus Bleach Alternative, Tide Plus Febreze Sport), Tide Boost, Tide Washing Machine Cleaner, Tide Oxi and Tide To Go. Tide offers formulas in liquid, powder and single-use Tide Pods® which provide a clean you can trust. Visit www.tide.com for product information, practical laundry tips, special offers and become a fan of Tide on Facebook (www.facebook.com/Tide) to see our latest offerings.
About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
About The Children's Breakfast Club
The Children's Breakfast Club (CBC) is a Toronto-based initiative, which was founded in 1984 after consultation with community residents and the Metropolitan Toronto Housing Authority. By providing breakfast to children in need, the CBC offers a nutritious start to the day, a safe place for parents to leave their children while at work and a warm and caring environment where children feels safe and supported. To learn more about The CBC, please visit breakfastclubs.ca.
Image with caption: "Founder of the Children’s Breakfast Club, Rick Gosling, attends the Tide Loads of Hope event yesterday in Toronto. Over 1,000 gently-used winter coats were laundered to be distributed to children in need. Photographer: Shan Qiao (CNW Group/Tide)". Image available at: http://photos.newswire.ca/images/download/20141029_C1141_PHOTO_EN_7266.jpg
Image with caption: "Founder of the Children’s Breakfast Club, Risk Gosling, stands with the Tide Loads of Hope team yesterday in Toronto. Over 1,000 gently used winter coats laundered for distribution to local kids in need. Photographer: Shan Qiao (CNW Group/Tide)". Image available at: http://photos.newswire.ca/images/download/20141029_C1141_PHOTO_EN_7267.jpg
Image with caption: "The Tide Loads of Hope team launder coats for kids in Toronto yesterday. The partnership with the Children’s Breakfast Club saw more than 1,000 winter coats washed for distribution to children in need. Photographer: Shan Qiao (CNW Group/Tide)". Image available at: http://photos.newswire.ca/images/download/20141029_C1141_PHOTO_EN_7268.jpg
For further information: or to schedule an interview, please contact: Sean Citrigno, Citizen Relations, 416-934-8033, [email protected]