Tic Tac® and Canadian designer, Tiffany Pratt, create an interactive art installation using new Tic Tac® Gum pieces
TORONTO, Sept. 28, 2018 /CNW/ - Tic Tac® has launched a new line of gum just in time for National Gum Chewing Day on Sunday, September 30th! Tic Tac® GUM – available in delicious minty and fruity flavours – delivers a burst of freshness with its sweet, crunchy shell on the outside and refreshing, long-lasting flavour on the inside.
Featuring the iconic Tic Tac® shape and size that has made the brand famous around the world, Tic Tac® GUM allows you to choose the number of pieces of gum you want for the optimal flavour experience. And, with its unmistakable portable pack design, it's easy to share with others.
"What's unique about Tic Tac® GUM is its versatility," said Cheryl Kamran, Senior Brand Manager, Tic Tac® Canada. "Both of its minty and fruity flavours offer a refreshing taste, perfect if you're looking to freshen your breath or you just simply want a flavourful piece of gum. The size of the gum pieces, combined with the iconic pack design, lets you customize the flavour intensity every time you chew just by the number of pieces you pop in your mouth."
To launch the gum in Canada, Tic Tac® has partnered with Canadian designer /creator Tiffany Pratt and local artist Frances Hahn to create a larger-than-life, 6ft by 6ft interactive art installation using only Tic Tac® GUM pieces. Over the weekend, the installation will tour Toronto looking for fans to help recreate one of Hahn's unique gum-inspired paintings.
"I'm so thrilled to be partnering with Tic Tac® GUM to create such a memorable and interactive art piece," said Pratt. "I'm all about bringing vibrant, bold and fun ideas to everything I do and using Tic Tac® GUM pieces couldn't be more playful."
Tic Tac® GUM is available nationally in most grocery and convenience stores and comes in three flavours: Freshmint, Watermelon and Spearmint.
ABOUT THE TIC TAC® BRAND AND FERRERO
The Tic Tac® brand was launched in 1969 by the Italian confectionery manufacturer Ferrero and has been a leading mint brand for over 40 years. Ferrero was established in 1946 in Alba, Italy, and the company has since grown to become one of the world's largest confectionary companies with a vast global portfolio of brands including Nutella®, Ferrero Rocher® and Kinder®. For more information about Ferrero Canada Ltd., please visit www.ferrero.ca.
SOURCE Tic Tac Canada
For further information: Tic Tac GUM® Press Contact: Natalia Banoub, Consultant, Hill+Knowlton Strategies, [email protected], 647-460-9848