NEW YORK, Feb. 4, 2013 /CNW/ - In the latest edition of the Network Diagnostics report from the Research Company Evaluating the Media Agency Industry (RECMA), Omnicom Media Group agency OMD Worldwide has been named the number one ranked global media network. This latest ranking marks the third time in as many years that OMD has topped the Network Diagnostics report, which RECMA added to its portfolio of measurement indices in 2010. Additionally, in its July 2012 Global Billings report, RECMA ranked OMD the largest global media agency by billings, with 10.7 percent of market share.
The Network Diagnostics report evaluates global agencies against a set of 14 Key Performance Indicators segmented in four categories -- Competitiveness in Pitches, Momentum, Specialized Resources and Client Profile -- to produce an in-depth and comprehensive analysis of the business performance and areas of strength of all media agencies across the world. The January 28th report reflects new business performances, structure developments and changes to agency management up to early January 2013.
In addition to its global ranking, OMD also showed a high degree of consistency across regions, earning the number one ranking for both the US and APAC.
"This latest honor from RECMA is the perfect coda to an extraordinary year of industry accolades for the OMD global network," says Mainardo de Nardis, CEO OMD Worldwide. "From being named the most creative media agency for an unprecedented sixth consecutive time by The Gunn Report, to earning M&M's Global Media Agency of the Year award, to winning the media Grand Prix in Cannes, and now this latest confirmation of OMD as the preeminent global media brand – the combined effect is a powerful validation of our commitment to delivering integrated and innovative media and marketing solutions."
ABOUT OMD WORLDWIDE
OMD Worldwide (www.omd.com) is a leading global media communications agency, with more than 8,000 employees across 100 countries serving the world's high-profile brands. OMD provides a range of services globally including communications strategy, media planning and buying, digital execution, content creation, entertainment marketing, sponsorship and brand analytics. OMD is recognized for its global footprint, strategic integration and creative innovation. It has been acknowledged as Most Creative Media Agency by The Gunn Report for an unprecedented six consecutive years, Adweek Global Media Agency of the Year for 2008, 2009 and 2011; and 2002, 2005, 2009 and 2011 Media Agency of the Year by Advertising Age.
OMD Worldwide is a unit of Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC).
SOURCE: OMD Worldwide
For further information:
Isabelle Gauvry, +1-917-435-6457, [email protected]