Cheryl Hickey & Rick Campanelli Duke It Out for a Good Cause As Part of ET Canada's Week-long Holiday Series
Kicking-Off Tonight, Monday, December 13th - 7:30pm ET/PT
For photography, please visit: www.shawmediatv.ca
TORONTO, Dec. 13 /CNW/ - 'ET Canada Gives Back,' a week-long series highlighting the philanthropic efforts of the ET Canada on-air team begins tonight at 7:30pm ET/PT on Global.
In tandem with the launch, Cheryl Hickey and Rick Campanelli are volunteering for The Power of 2, a unique initiative that pits the co-hosts in a friendly battle to
raise money for their charities of choice - SickKids Foundation and Athletes for Africa, respectively. The challenge is further fuelled by entertaining wagers
selected by the rival competitor: Rick will be forced to have his legs
waxed should Cheryl raise more, and Cheryl will have no choice but to
do a routine with the Raptors Dance Pak at the December 22nd game if
she is outdone. The losing bet will be showcased on ET Canada's Thursday, December 23rd episode.
Fans are encouraged to lend their support for their favourite contender
with a donation of $2 or more by visiting www.power-of-2.org before end of day on December 22nd. With each generous donation, there's also the chance to win a "Behind-the-Scenes VIP Experience at ET Canada." More details surrounding the contest and ways viewers can get
involved can be found at etcanada.com.
But the giving doesn't stop there…The rest of the week-long series will
see reporters Kim D'Eon, Roz Weston, Rosey Edeh and Erin Cebula share
with viewers how they like to 'give back' to their communities by
shedding light on their favourite charities. As a bonus, each will call
on one of their celebrity friends to pitch in for the cause, including
the likes of Being Erica's Erin Karpluk, So You Think You Can Dance's Blake McGrath, singer Divine Brown, home-décor guru Debbie Travis and more.
ET Canada airs weeknights at 7:30pm ET/PT on Global and 11pm ET/8pm PT on SLICETM. To catch up on special episodes and all the latest in entertainment
news, please visit etcanada.com.
SOCIAL MEDIA LINKS:
ET Canada http://twitter.com/etcanada
Cheryl Hickey http://twitter.com/cherylhickeyetc
Rick Campanelli http://twitter.com/rcampanellietc
Global TV http://twitter.com/Global_TV
Shaw Media TV PR http://twitter.com/ShawMediaTV_PR
Global TV http://www.facebook.com/Global#!/globaltelevision
Global Television is a Shaw Media network.
About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services (through
Shaw Business), satellite direct-to-home services (through Shaw Direct)
and engaging programming content (through Shaw Media). Shaw serves
3.4 million customers, through a reliable and extensive fibre network.
Shaw Media operates one of the largest conventional television networks
in Canada, Global Television, and 19 specialty networks including HGTV
Canada, Food Network Canada, History Television and Showcase. Shaw is
traded on the Toronto and New York stock exchanges and is included in
the S&P/TSX 60 Index (Symbol: TSX - SJR.B, NYSE - SJR). For more
information about Shaw, please visit www.shaw.ca.
About Power of 2
Power of 2 is a Public Inc. initiative (www.publicinc.com) aimed at unlocking the power of celebrity for social good. The
principle is simple. Two celebrities go head-to-head to see who can
raise the most amount of money for the charity that they are passionate
about. The ask to their fans is to give $2 or more and get 2 friends to
do the same and win a chance at a grand prize. To up the ante (and the
fun) there is a wager on the deal between the two celebrities. Cheryl
Hickey vs. Rick Campanelli is the first of many Power of 2's coming in
/NOTE TO PHOTO EDITORS: A photo accompanying this release is also
available at http://photos.newswire.ca. Images are free to accredited members of the media/
SOURCE News - Media
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