WINNIPEG, Nov. 19, 2012 /CNW/ - For the second year in a row, Winnipeg-based advertising agency Think Shift claimed the top spot in the Social Media category at this year's Best of CAMA awards. The annual gala, held by the Canadian Agri-Marketing Association, celebrates excellence in marketing and communications in the agriculture industry.
The winning entry was a Facebook promotion introducing Bee Maid Honey's "Lil Honeys" product. The campaign - which included a free giveaway of the new individual honey packets - was so successful that within six hours of its launch, more than 2,500 samples were claimed. During the promotion, Bee Maid's Facebook page saw a 200% increase in its fan base.
"We are happy to have won this two years in a row," says David Baker, Think Shift CEO. "Every year social media, interactive and digital continue to play an increasing role in agriculture and community. It gives people a way to get closer to the source of their food and connect with the organizations who produce it."
In addition to Social Media, Think Shift also took home first place in the Internal Communications category for their work with the Canola Council of Canada's "Canola Market Access Plan," and in the Logo/Wordmark category for the Canadian Agriculture Literacy Week logo created for Agriculture in the Classroom.
Entries undergo three rounds of judging based on overall creative appeal, stopping power, clarity of message, and on whether they met their communications objectives.
Think Shift helps organizations realize the potential in the changing communications landscape through the alignment of brand, strategy, creative, design, interactive and social identity.
SOURCE: Think Shift
For further information:
Alex Varricchio, Director of Marketing at 204-989-4323 or [email protected].