- Sports app delivers fully customized campaign, including sponsored push alerts and content
TORONTO, Aug. 13, 2014 /CNW/ - Leading mobile sports app theScore (TSX Venture: SCR) has teamed-up with PUMA to become a major mobile partner of the company's 'Forever Faster' campaign. Branded custom content and high-impact creative will run within theScore's Top News, football, golf and soccer sections, forming the most highly-integrated mobile execution of PUMA's campaign.
The campaign, created in conjunction with Zenith and which runs throughout the US until the end of the year, will be deeply integrated into theScore's mobile-first sports offering, including sponsored push alerts, customized content and video enabled native units featuring 'Forever Faster' athletes including sprinter Usain Bolt, football running back Jamaal Charles and number one draft pick Jadeveon Clowney, Italian soccer star Mario Balotelli and golfer Rickie Fowler.
"theScore has partnered with PUMA to deliver a completely customized, highly-integrated mobile-first campaign," said Ethan Ross, Senior Vice President of Sales at theScore. "Every part of this campaign has been designed to achieve the highest rates of engagement with sports fans on their mobile devices, making full use of theScore's real-time approach to delivering sports on-the-go in what will be a busy season this fall."
Mobile-focused elements include sponsorship of theScore's real-time push alerts for breaking news, player stats and scores, while PUMA-sponsored content will also appear within theScore's real-time, personalized news feeds, allowing users to share stories via traditional social networks as well as via popular mobile messaging platform WhatsApp.
Tara McRae, Senior Vice President of Strategy, Brand & Marketing for PUMA North America, said: "theScore is the perfect 'Forever Faster' mobile partner thanks to its speed in delivering real-time sports scores and news to millions of fans every month. Mobile is a vitally important platform for PUMA to maximize its reach and engagement as part of our mission to be the Fastest Sports Brand in the World."
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About theScore Inc.
theScore creates mobile-first sports experiences, connecting fans to what they love through an addictive combination of real-time news, scores, fantasy information and alerts while creating and curating content that is mobile optimized, comprehensive, customizable and seamlessly shareable. theScore is available on iOS, Android, BlackBerry and Windows Phone devices.
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Image with caption: "An example of a video enabled Forever Faster ad running within theScore's mobile news feed. (CNW Group/theScore, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140813_C7119_PHOTO_EN_42418.jpg
SOURCE: theScore, Inc.
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