TORONTO, Nov. 4, 2014 /CNW/ - The Television Bureau of Canada (TVB) announced today that Theresa Treutler, President and CEO will be leaving TVB, effective December 31st, 2014, after 7 years of service.
Treutler joined TVB in 2007 and has charted the association's course through a period of unprecedented change in the media industry.
In her role as President of TVB Canada, Theresa worked with a highly involved Board of Directors, five committees and excellent staff of Research, Marketing and Telecaster analysts.
"It has been an honour and a privilege to lead the Television Bureau of Canada for the past seven years," said Treutler. "Deciding to leave was not easy, especially when you love what you do. But it is right for me personally. Our members and employees are the finest, most dedicated people I know. I've enjoyed working with such motivated and talented individuals."
No replacement for Treutler is being named at this time. Treutler has agreed to stay on until the end of the year to ensure a smooth transition. Theresa will explore new opportunities in the new year.
To her role, Theresa brought over 25 years of broad-based advertising agency experience in both strategic planning and executional disciplines. She has been an active member of a number of boards and committees working on behalf of the television industry, including the Broadcast Executives Society, the Canadian Association of Broadcast Representatives and the Numeris (previously BBM Canada) TV Executive Committee.
Theresa authored numerous papers and presentations on industry issues and developments and consistently contributed articles and interviews to Strategy, Marketing, The Globe & Mail, and Broadcast Dialogue Magazine. A formidable advocate of the power of television, she was always invigorated by the ever-evolving media landscape and the possibilities these transformations brought to the television industry.
About Television Advertising
Television reaches 97% of Canadian households. It is a trusted source for both entertainment and advertising messages. On any given weeknight, Canadian prime time television viewership peaks at over 14 million viewers. No other medium beats television for scale of audience or for emotionally engaging consumers. It's a fact! Television remains at the heart of both popular culture and advertising effectiveness.
About the Television Bureau of Canada (TVB):
On behalf of the media industry as whole, TVB aggregates revenue data for all media, including television, internet, radio, newspapers, magazines and out-of-home. This co-operative media revenue compilation is considered industry currency and is utilized by organizations such as the Conference Board of Canada, Canadian Marketing Association and others.
The Television Bureau of Canada is an industry association for commercial television broadcasters in Canada. TVB is a spokesperson for its members on television and advertising issues affecting the broad membership. TVB provides leading edge research and information about television advertising.
SOURCE: TVB of Canada Inc.
For further information: Sylvia Augaitis, Senior Communications Officer, Television Bureau of Canada (TVB), 416.413.3885 | 416.526.0750, [email protected] | Twitter.com/TVB_ca