85 locations and growing
TORONTO, June 13, 2017 /CNW/ - Blo Blow Dry Bar, North America's original blow dry bar, celebrates its 10-year anniversary this June! Over the past decade, Blo has grown from a mother-daughter venture in Vancouver, Canada to an international brand with over 85 locations in three countries. To celebrate, Blo participated in a fun and interactive scavenger hunt in 10 of their hottest markets. The hot pink campaign was designed to build brand awareness and consumer engagement by hiding certificates for free blow outs across North America.
In its 10th year, Blo is experiencing unprecedented growth, with an additional 15 locations scheduled to open in 2017 and record sales of new units. What brought Blo to this point of exciting growth?
2007 – Two Canadian women have a revolutionary idea: provide women with red carpet-quality hair at affordable prices. Three Blo locations were opened in Vancouver, and a new category of blow-dry only hair salons were born.
2008 – Blo was propelled to new heights when Toronto entrepreneur, Ari Yakobson, and a group of investors acquired Blo and combined their business expertise with this successful retail concept. They re-launched Blo as a franchise system with a mission to provide high-quality, affordable, convenient beauty services in a fun, modern store environment. Several successful Canadian franchise locations in Toronto and Vancouver opened shortly thereafter.
2010 – The first US-based franchise opened in San Francisco. The blow dry bar concept continued to gain traction and demand fuelled Blo's expansion.
2016 – Blo welcomed founding partner, Vanessa Melman Yakobson, as CEO of the growing brand.
2017 – Blo started their 10th year by opening their 57th location, with 15 more opening by the end of the year.
Vanessa Yakobson, CEO of Blo Blow Dry Bar, summarized her excitement for making it to their diamond year, "It is such a point of pride that as North America's original blow dry bar, we revolutionized the beauty category 10 years ago. It is also so thrilling to have created a fulfilling opportunity for our franchise owners to pursue their entrepreneurial ambitions, and for our talented staff to pursue their passion."
ABOUT BLO BLOW DRY BAR
Blo Blow Dry Bar's motto is: "You're not cheating on your hairdresser". No, seriously. Blo is North America's original blow dry bar. No cuts, no color: Just wash, blo, go. Guests choose from our signature styles featured in the Blo Hair Menu, from the razor-straight "Executive Sweet" to the runway-inspired "Pillow Talk". With over 85 locations worldwide, Blo Blow Dry Bar is the largest blow dry bar franchise in the world. To learn more, visit: www.blomedry.com or visit franchise.blomedry.com for more information on owning your own Blo!
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SOURCE Blo Blow Dry Bar
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