Tom Clancy's Jack Ryan Experience turns fans into unexpected heroes through unparalleled immersion and groundbreaking technology
SANTA MONICA, Calif., July 16, 2018 /CNW/ -- This year San Diego Comic-Con (SDCC) is set to host an unforgettable experience based on Tom Clancy's Jack Ryan, a new series releasing world-wide August 31 exclusively on Prime Video. Transporting visitors into the heart of the Middle East in a 60,000 square foot activation, Tom Clancy's Jack Ryan Experience features: The Jack Ryan Training Field, a thrilling blend of virtual reality and the physical world featuring ziplines and car chases; Dark Ops, an escape experience that recreates the show's pilot episode; and the Bazaar, filled with missions to be completed at every turn.
Tapping into the story of Tom Clancy's Jack Ryan, fans will be given the opportunity to activate the hero inside themselves through a series of interactions, starting before they even enter the experience. Tom Clancy's Jack Ryan Experience is a tour-de-force of technology, engaging storytelling, and memorable moments—all working in combination to give fans at SDCC an unforgettable introduction to Prime Video's upcoming original show, Tom Clancy's Jack Ryan, releasing on August 31 for Prime members.
"I'm thrilled that we can bring San Diego Comic Con attendees a multi-faceted, highly visual and technically advanced activation that will bring Tom Clancy's Jack Ryan to life in such an exciting way," says Mike Benson, Head of Marketing at Amazon Studios. "Covering 60,000 square feet, fans can choose their own experience from swinging down zip-lines, escaping our Dark Ops activation, participating in mini-missions in the bazaar, or visitors can simply take a break, relax and watch others participate in the training field. It's an experience like no other that has been designed to give everyone attending the opportunity to become their own version of Tom Clancy's infamous Jack Ryan character."
Tom Clancy's Jack Ryan Experience
At Tom Clancy's Jack Ryan experience, SDCC attendees will step into the world of Tom Clancy's Jack Ryan and be thrust into a thrilling field assignment that turns them into unexpected heroes. Visitors will complete the Jack Ryan Training Field by infiltrating, fighting and evading the enemy to gain full field clearance. They will then use that training to help Jack Ryan himself in Dark Ops, a groundbreaking escape experience that bring to life the pilot episode Tom Clancy's Jack Ryan.
Upon completing the Jack Ryan Training Field and Dark Ops, attendees receive a shareable video with personal highlights and photos that they can access after the event at www.jackryanexperience.com-sdcc.
The Jack Ryan Training Field
The Jack Ryan Training Field, created in collaboration with MediaMonks, prepares SDCC visitors for the thrilling world of Tom Clancy's Jack Ryan.
"The best way to promote an experience is through an experience. Hyperreality blurs the lines between VR technology and the real world; it truly brings fans something new and immerses them into the story of the series in ways that we could previously only dream about. Who wouldn't want to become a hero for a day?" said Wesley ter Haar, COO, MediaMonks.
The hyperreality experience pushes visitors to uncover if they have what it takes to be a field operative. Equipped with an Oculus Rift VR headset throughout the entire activation, participants will rappel from a helicopter, traverse a 28ft high plank, infiltrate an enemy compound, take out assailants, locate intelligence, zipline from a building, then exfiltrate back to a safehouse while being chased by enemy cars.
The whole experience is done using the latest Optitrack and Oculus Rift technology to blend virtual reality and the physical world.
The Jack Ryan Training Field will also be streamed live on Twitch, where viewers can interact and throw challenges in the way of operatives. This allows fans to join the action wherever they are.
On site, visitors can hang out and relax at the Middle Eastern themed Bazaar to explore a range of Instagrammable photo-ops, compete in secret mini missions, and collect exclusive Tom Clancy's Jack Ryan promo items. Visitors can also enjoy free snacks and water while watching fellow heroes compete in the Jack Ryan Training Field's on the live leaderboard.
Created in collaboration with AKQA and Unit9, Dark Ops will cast Comic-Con attendees as analysts from the pilot episode of Tom Clancy's Jack Ryan. Dark Ops will throw participants into their first field assignment, where they will dig deep to thwart an extremist conspiracy, uncover a plot of double-crossing, and obtain classified intel. Dark Ops which is the first-of-its-kind escape experience will run as a live drama, with actors, voice technology and immersive set pieces.
"San Diego Comic-Con is where the spark of pop culture begins. And with Dark Ops, we wanted to let participants live the first episode of Tom Clancy's Jack Ryan before it airs," said Whitney Jenkins, Creative Director, AKQA. Jenkins continues: "Lucky fans attending Comic-Con this year will have the bragging rights to claim they've played a character in Jack Ryan's story. An immersive experience of this caliber will bring the world of Jack Ryan to life in a way never before imagined."
Prime Video's Tom Clancy's Jack Ryan Experience will take place Thursday, July 19 through Sunday, July 22 at the park located at the corner of 1st Street and Martin Luther King Promenade – directly across from the San Diego Convention Center. It will be open daily from 9 am to 7 pm Thursday through Saturday, and 9 am to 5 pm on Sunday.
Prime Video will be hosting a special press preview event on July 18. For a detailed program, invitations and requests, please contact [email protected].
Supporting tech information:
This system is what will allow The Jack Ryan Training Field to fully track users in the VR world and tie their interactions to the physical world. For instance, if they see a taser in the VR world, it will be mapped to a physical taser in the real world. If they see a person in the VR world, that person will be mapped as well.
The OptiTrack system is crucial to to the development of The Jack Ryan Training Field. Full website and description here.
MediaMonks are using an Oculus Rift as the main type of the VR headset for The Jack Ryan Training Field.
Full description here
Marta Tomczak · Head of Brand Communications at MediaMonks
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SOURCE Amazon Studios