DDB Public Relations named AOR to support brand positioning
TORONTO AND VANCOUVER, Dec. 3, 2013 /CNW/ - The Woodmark Hotel, one of Condé Nast Traveler's top properties in the world, has named DDB Public Relations as its agency or record. The new partnership serves a key role to a vibrant brand invigoration, which includes the recent appointment of veteran hotelier Howard Jacobs as general manager. The Woodmark Hotel's ownership continues their long-standing support of the property by reinvesting in a guest room and public area refresh project. This, and new local culinary offerings by Chef Dylan Giordan are among the highlights of the hotel's re-positioning.
"The Woodmark is a one-of-a-kind property that offers an array of lifestyle amenities, lakeside dining, a relaxing spa experience and the ideal venue for business and social events," says Howard Jacobs, general manager, The Woodmark Hotel. "We have turned to the team at DDB Public Relations to support our awareness efforts of this hidden gem within the Pacific Northwest."
The Woodmark Hotel, located on the shores of Lake Washington, minutes from Bellevue, Redmond and Seattle, is a member of Destination Hotels & Resorts, and was recently voted as one of the best hotels in the World in Condé Nast Traveler's 2013 Readers' Choice Awards. These awards are solely based on votes from discerning travelers around the world.
"Beyond the traditional family vacation, today's travelers are also in search of memorable escapes, that doesn't tax their work schedules. Whether it is an afternoon spa experience, couples weekend, or corporate retreat that includes water sports," says Martine Lévy, managing director, DDB Public Relations. We are excited to assist The Woodmark in delivering on the promise of the urban getaway."
The new partnership further bolsters DDB Public Relations expertise in the travel, tourism and hospitality category. The agency has developed brand-building communications programming for the Canadian Tourism Commission, the Beaches International Jazz Festival and Metropolitan Hotels. DDB Public Relations was awarded the business following a competitive pitch process involving three agencies.
About The Woodmark Hotel & Spa:
The Woodmark Hotel & Spa, a AAA Four Diamond property, offers the only lakeside accommodations on the picturesque shores of Lake Washington. Voted one of the world's top properties in the 2013 Condé Nast Traveler Readers' Choice Awards, this urban getaway blends personal comfort with lifestyle amenities, to deliver the ideal experience only minutes from downtown Bellevue, Redmond and Seattle. Guests are treated to local Mediterranean inspired culinary experiences at bin on the lake and casual comfort cuisine at Beach Café; full-service treatments at Northwest Face Spa; distinctive event spaces and a one-of-a-kind intimate waterside ambiance. Most importantly, Woodmark people are warm and genuine, anticipating guests' every need. Popular for corporate events, weddings and important family occasions, the Woodmark is ultimately a place where everyone feels at home.
About Destination Hotels & Resorts:
Destination Hotels & Resorts is the country's fourth largest hospitality management company with a portfolio of extraordinary resorts and hotels that span the nation, from exhilarating alpine adventures to stunning beachfronts to vibrant urban destinations. Celebrating its 40th anniversary in 2013, Destination manages 40 independent, luxury and upscale hotels, resorts and golf clubs, each offering authentic, enriching experiences for the discerning traveler. The company's award-winning collection features 113 unique restaurants, lounges and bars, 18 golf courses, 17 full-service spas and six IACC certified conference centers. Destination Hotels & Resorts properties are located in premier locales in metropolitan and resort markets including Miami, Los Angeles, Chicago, Boston, Maui, Phoenix, Santa Fe, Aspen, Vail, Lake Tahoe, Seattle, Denver and San Diego. Headquartered in Colorado, the privately owned company is a subsidiary of Los Angeles-based investment, development and management firm Lowe Enterprises and the Lowe Hospitality Group. For more information on Destination Hotels & Resorts, visit www.destinationhotels.com. Follow us on Twitter: @Destination. Like us on Facebook: DestinationHotels.
About DDB Canada
DDB Canada is the most creatively acclaimed, internationally recognized marketing communications agency in Canada. Known for advertising that generates significant results for clients, DDB Canada is a "total communications company" whose fundamental belief is that creativity is the most powerful force in business. DDB Canada has offices in Vancouver, Edmonton, Toronto and Montreal. The agency's integrated groups include: DDB Kid Think (youth marketing), DDB Public Relations, Tribal Worldwide (digital, mobile and social), Karacters Design Group, RAPP Canada (direct), DDB Hodes Recruitment Communications (recruitment marketing) and Shopper DDB (shopper marketing).
SOURCE: DDB Canada
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