Canada's marketplace for creative, communications, marketing and strategic talent continues to innovate and respond to customer needs
TORONTO, July 6, 2016 /CNW/ - The Well, Canada's leading marketplace for matching businesses with top creative, marketing and business consultants, announced several major growth initiatives today to expand its national footprint.
Well Researched is a new consumer research offshoot of The Well - Creative Consultants Inc. that identifies trends specifically within the Canadian marketplace through analyzing big data. A joint venture between The Well and two of its consultants: Giles Crouch, Managing Partner and Big Data Researcher; and Paula Washington, Behavioural Economist; Well Researched was created to answer the call for more robust Canadian, consumer-focused data.
Unlike traditional, analog research reports that rely on subjective answers given through focus groups and phone or online surveys, Well Researched leverages the power of big data analytics to provide objective insights on actual behaviours in its reports.
"Using a Big Data approach through integrating deep social media analysis opens up a powerful new set of insights. Best of all, this is Canadian data for Canadian marketers," says Giles Crouch, Research Consultant and Managing Partner with Well Researched. "Canadian consumers' physical and digital lives are deeply intertwined. Marketers need to know how and the impact that has on buying. Big Data analysis enables that. It's powerful."
The Canadian Consumer Big Data Omnibus
In conjunction with the launch of Well Researched, the companies have also announced the availability of their first ever report: The Canadian Consumer Big Data Omnibus. New reports will be published every three months, and the first edition is available now at www.wellresearched.ca for $2,700 CDN.
Topics covered in the inaugural report include:
- Mobile Device Trends relating to payment trust and shopping behaviour
- Home & Entertainment Technology trends relating to consumer research habits, home automation devices and product shipping expectations
- Emerging trends including cable cutting, consumer complaints on social media and shifts in mobile content
- Social Media trends including ranking of social media channels by province and content sharing via social media
- Digital & Physical Shopping trends including how mobile devices impact the purchase stream and the impact on purchasing appliances and vehicles
"This is groundbreaking for Canadian marketers. It gives them a whole new set of insights on Canadian consumers never before available using Big Data analytical approaches," says Paula Washington, Behavioural Economist for The Well.
"When The Well entered the market in April 2015, we didn't set out to be a disruptor. We just wanted to develop a model that spoke to the needs of the businesses using and searching for creative and business talents," said Sammy Davis, President and Founder of The Well. "Now more than a year later, the advent of Well Researched and ultimately The Canadian Consumer Big Data Omnibus have come from that same desire to answer the needs of the market on a national scale. And if that means embarking on a whole new approach, then you can bet the Well will do it."
Created specifically to answer the market call for better access to top professionals, The Well is a collection of hand-picked talent under a unique national marketplace model that benefits both the clients and talents equally. Fluid and dynamic, the Well model gives clients access to top-tier marketing expertise tailored to their individual goals, needs, geographies and budgets; all delivered a-la-carte menu-style.
About The Well
The Well is a national marketplace where businesses can connect with creative, communications, marketing and business talent in Toronto, Vancouver, Montreal and Halifax. The firm's unique "pick-and-choose" concept allows businesses to handpick and scale a team or single consultant best suited to address their unique needs and situation. The Well is made up of experienced freelancers from across Canada who can fill specific roles for clients for either short or long-term engagements. From working on specific projects, filling in for staff on leave, and supplementing an existing department, The Well's talent pool is called upon for everything from designing brochures for multinational corporations, to strategic planning, to data farming, to helping startups find their brand identity.
SOURCE The Well - Creative Consultants Inc.
For further information: Mike Maloney, [email protected], 902-225-4989