Ipsos Ranks The Weather Network 12th Overall on 100 Most Influential Brands list
OAKVILLE, ON, April 10, 2018 /CNW/ - The Weather Network has been named one of the country's leading brands, placing first among Canadian owned brands on the Ipsos' annual study of Canada's 100 Most Influential Brands. The Weather Network rose three spots from last year, ranking 12th overall among all brands, clearly indicating that The Weather Network is highly valued by Canadian consumers. The list was unveiled last week and incorporates public opinion on company reputation across a variety of indicators.
"We are proud to be on the list of The Most Influential Brands in Canada," said Sam Sebastian, President and CEO of Pelmorex Corp., the parent company of The Weather Network. "Placing first amongst Canadian brands is a huge milestone for us and a credit we take seriously. We value our consumers and continually strive to meet their needs and to be a brand they can rely on and trust."
The Most Influential Brand Study is the result of interviews with over 6,000 Canadians. The scores are determined based on the participants' responses to questions about their involvement with and perception of the brand's presence, trustworthiness, being leading edge, corporate citizenship and engagement. The top brands have frequency of use in common, resulting in them being firmly entrenched in daily life.
As the country's leading weather information provider, The Weather Network is committed to delivering weather information to Canadians 24 hours a day, 365 days a year through its multiple platforms. Through these platforms, The Weather Network has become an integral part of millions of Canadians lives helping them to plan their daily activities and keep themselves and their families safe.
About Pelmorex Corp.
Pelmorex Corp. is a market leader in operating multi-platform TV, Web and Mobile services in weather-related information categories under the leading brands The Weather Network, MétéoMédia, eltiempo.es and Clima. The company reaches over 58M* users internationally with a focus on North America, Europe and LATAM. It also operates Canada's National Alerting Aggregation and Dissemination System (Alert Ready). Pelmorex has evolved to delivering information networks and data solutions to consumers, advertisers and enterprise clients. It launched the Pelmorex Data Solutions Division in 2016 and acquired Addictive Mobility in 2017. Addictive Mobility operates mobile-first data management services as well as Digital Sales Platforms.
Source: Global Reach reports 3 month average Dec 2017 – Feb 2018 Gap/Adobe/Numeris Data
SOURCE The Weather Network
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