'Positive news' platform to provide a breath of fresh air to Canadians in need of hope and inspiration during the COVID-19 pandemic
OAKVILLE, ON, May 21, 2020 /CNW/ - Today, The Weather Network announces the launch of "A Brighter Day," a feel-good content hub dedicated solely to positive news.
Designed to bring a smile to the faces of Canadians and lift our collective spirit during this unprecedented time, "A Brighter Day" will highlight acts of kindness in communities from coast to coast and share unique stories of resilience, creativity and heroism.
"Now more than ever, it's important to seek out stories that give us hope," said Sam Sebastian, President & CEO, The Weather Network and its parent company, Pelmorex Corp. "Watching Canadians come together throughout this crisis has been truly inspiring. We created "A Brighter Day" to highlight the uplifting stories coming out of our communities and remind everyone that, together, we'll weather this storm."
"A Brighter Day" will be available to Canadians on The Weather Network website at theweathernetwork.com/brighterday, as well as on dedicated social media channels on Instagram, @ToABrighterDay, and Twitter, @Brighter_Day. The Weather Network's morning and evening TV programs will also feature highlights. Viewers are encouraged to submit their stories through Instagram and Twitter using the Brighter Day handles.
"Although it's impossible to predict what comes next with COVID-19, our expertise as a weather content company tells us that after every storm come clear skies," added Sebastian. "We hope this initiative provides a breath of fresh air to anyone who has been feeling a little overwhelmed, and we are looking forward to hearing from Canadians across the country and sharing their good news stories."
As a company on the front lines of devastating weather events, The Weather Network's long-standing commitment to telling positive stories inspired by local communities is reflected in "A Brighter Day." The positive news platform also supports its parent company's corporate mental health mandate, PelmorexCares - a corporate and employee donation program supporting mental health initiatives.
About Pelmorex Corp.
Pelmorex Corp., founded in 1989, is an international weather content and technology company. Pelmorex owns and operates the weather brands The Weather Network, MétéoMédia, Eltiempo.es, Clima, and Otempo.pt. It also operates Canada's National Alert Aggregation and Dissemination System, part of Alert Ready. Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses.
SOURCE The Weather Network
For further information: Media Contact: Yulia Balinova, FleishmanHillard High Road, 416.822.8313, [email protected]