TORONTO, March 21, 2018 /CNW/ - Escapism Toronto's inaugural issue has officially landed. Copies of the city's new travel magazine hit the streets of Toronto early Tuesday morning with flight crews and brand ambassadors handing out free copies at key subway stations and intersections.
Distribution of the magazine will continue until Friday evening with 50,000 copies being handed out at locations including Union, St. Andrew, College and Eglinton stations in addition to high traffic intersections in Liberty Village, Cityplace and Yorkville.
In addition to brand ambassadors, the team behind the magazine (who also produce Foodism, the city's food and drink title) took to the streets Tuesday to hand deliver copies of the inaugural issue to readers.
The award-winning magazine originates in England, where it has reigned as the highest circulating travel title in the UK for the past four years. Its launch in Toronto signifies the first international destination for the brand.
Escapism is now the second "freemium" title from publishing house Square Up Media to launch in Toronto. Foodism, London's leading food and drink magazine, launched here in October 2016 and has quickly secured its position as a leading voice in the city. Escapism follows a similar format of premium design, high quality stock and striking covers as its sister-title. It's produced locally with an editorial, design and advertising team based in downtown Toronto. The launch issue has secured big name sponsors including WestJet, Tourism Thailand, G Adventures, Beam Suntory and Club Med.
"I'm incredibly proud of the product my team has produced," says Publisher Krista Faist. "We've put together an exceptional first issue and hope it serves as a great source of travel inspiration for Torontonians. We always said that Foodism was only the beginning for us and we look forward to continuing to produce first-class content for the city."
Mi5 is printing the magazine, with Fuse Experiential Marketing handling the distribution and staffing.
A full online version of the magazine is available to read on ISSUU here.
Escapism Toronto is the city's new travel title. 50,000 magazines are distributed quarterly at key downtown locations. The print magazine is complemented by Escapism.TO – an interactive website and weekly newsletter providing readers with a mid-week dose of travel inspiration. For more information visit www.escapism.to.
Launched in May 2013, Escapism is the largest independent travel magazine in the UK with an ABC-audited circulation of 101,700. The glossy monthly magazine is handed out at Central London Tube stations. For more information visit www.escapismmagazine.com.
Foodism Toronto, the international outpost to Foodism UK, launched in November 2015 as a website and weekly email for food and drink lovers. The glossy print magazine launched in October 2016 with a circulation figure of 50,000. For more information visit www.foodism.to.
SOURCE Escapism Toronto
For further information: Contact Publisher, Krista Faist on [email protected] or 1 (416) 809 4055