The Secret Recipe for a Digital Marketing Strategy that Converts

TORONTO, March 29, 2016 /CNW/ - The Canadian Marketing Association's (CMA) newest online course, Digital Marketing Strategy, running May 2July 17, will give marketers the secret recipe to building a digital marketing strategy that achieves results. Baked with insights and applications unique to varying industries, the course walks students through every step, from audit to editorial calendar.

The 10-week course will be lead by digital marketing strategist and international keynote speaker Ernest Barbaric. As a trusted authority on digital marketing and social media, his work has been featured in Forbes, Mashable, The Financial Post, The Globe and Mail, Alberta Venture and Social Media Today. His blog attracts over 10,000 readers and is often referenced by digital marketing professionals, while his podcast on meaningful work is rapidly growing an international audience on Stitcher and iTunes.

"We are thrilled to offer this new course that is structured to drive home much more than just the fundamentals in a digestible format. That way when marketers complete the program, they can easily develop a digital marketing strategy that quickly converts to real business wins," said Gabriele Janes, Vice-President of Learning & Events at the CMA.

At $1,395 for CMA members and $1,895 for non-members, the Digital Marketing Strategy course is a fantastic investment. Throughout the course, marketers will learn the essential elements of building a digital marketing strategy and apply their knowledge by completing assignments and participating in open discussions. At the end of the program, they will develop a digital marketing strategy based on real-world scenarios. For complete details and to register for the course visit

About the Canadian Marketing Association
The Canadian Marketing Association embraces Canada's major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of marketing and represent consumer and business-to-business marketers plus advertising agencies. These organizations make a major contribution to the economy, driving commerce, investments in media, new marketing technologies and providing employment for millions of Canadians. For more information, visit

SOURCE Canadian Marketing Association

Video with caption: "CMA Digital Marketing Strategy Online Course". Video available at:

For further information: Tim Bishop, Vice President of Marketing & Member Engagement, Canadian Marketing Association,, 416.644.3738,


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